Senior-level hires and promotions for the week of Dec. 17, 2018

Christine Valls has been named managing director of sales for Florida, Latin America, the Caribbean and the U.S. Latin market at American Airlines.
Christine Valls has been named managing director of sales for Florida, Latin America, the Caribbean and the U.S. Latin market at American Airlines.


Martin Sher has been named senior vice president for artistic planning and programs at the New World Symphony. He was vice president and general manager of the North Carolina Symphony. Sher, a violist, has performance degrees from the Peabody Institute of The Johns Hopkins University and SUNY-Stony Brook.


Brian Wolf has been named chief operating officer of Boats Group, a global classifieds marketplace and marketing software solutions provider to marine brokers and dealers based in Miami. He will oversee operations of the company’s three portals in North America: Boat Trader, YachtWorld and Wolf was previously in Detroit where he oversaw Ford Motor Company’s autonomous vehicle market strategy.


Harry Sommer has been promoted to president, international, at Norwegian Cruise Line Holdings, which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands. This is a newly created executive role, and he is responsible for sales, marketing public relations and office operations for the three brands in all markets outside the United States and Canada. He most recently was executive vice president of international business development. Sommer has a bachelor’s in business administration from Baruch College and an MBA from Pace.


Liza E. Smoker has joined the John J. Brunetti Human Trafficking Academy at St. Thomas University School of Law’s LL.M./J.S.D. program in intercultural human rights as its managing director. She was previously a partner at Rogers, Morris & Ziegler in Fort Lauderdale. Smoker has two bachelor’s degrees — in real estate and in multinational business, as well as a J.D., from Florida State University.


Jimmy Vargas has been named executive vice president, entertainment of The Stronach Group, which owns and operates Gulfstream Park as well as other facilities. He will lead the company’s newly created entertainment division. Vargas most recently was vice president of sales and marketing for MMG Entertainment Hospitality. He has a degree in telecommunications and marketing from the University of Florida.


Michelle Boggs has been appointed president of Nicklaus Children's Hospital Foundation, the fundraising arm of Nicklaus Children's Health System. She will oversee operations of the foundation, which raises funds to support the work of the nonprofit Nicklaus Children’s Hospital. Boggs was executive director for the foundation. She has a bachelor’s in English from the University of Florida.

Timothy E. Hughes, M.D., has been promoted to chief medical officer from associate chief medical director at Armor Correctional Health Services, based in Miami.


Dave Smith has been named chief operating officer of SanSal Wellness Holdings and will be based in Fort Lauderdale. SanSal is focused on producing whole-plant broad-spectrum phytocannabinoid-rich hemp oils and extracts. Smith was previously president of Inter-Continental Cigar Corporation, distributor of Al Capone Cigarillos. Smith, a Navy veteran, is a graduate of the University of Alabama at Birmingham.


Randy Moreau has joined the financial management team at Kelley Kronenberg as chief accounting officer. He was a consulting associate at Steven Douglas Associates. Moreau, a CPA, has a bachelor’s in accountancy from the University of North Dakota, and a master’s in accountancy and an MBA from the University of Miami.

This space lists promotions of executives at the director level and above who are based in Broward, Miami-Dade or Monroe counties. Announcements, also at, are for full-time, paid positions — not for board or volunteer positions. Send items, with jpeg of a head shot, to Please use the word ‘Movers’ in the subject field of the email.

Mover’s spotlight

Name: Christine Valls

New job: Managing director of sales for Florida, Latin America, the Caribbean and the U.S. Latin market at American Airlines. She will lead the airline’s passenger sales revenue, agency and corporate relationships in these markets.

From: Regional sales director for Mexico, Central and South America.

Experience: Valls began at American in 1991 as a customer service representative and rose through the ranks in a number of sales and sales planning positions, also leading American’s interactive marketing efforts in Latin America and the Caribbean.

Also: Valls, a Florida native who was raised in Puerto Rico, is replacing Peter Vittori, who recently announced his retirement after 32 years with the airline.

Education: Bachelor’s degree in business administration from American University in Washington, D.C.

Best advice: My parents always said to me: “Don’t focus on others’ successes or failures, instead focus on being your best self.” This came very handy the numerous times that I played basketball in an all-boys league and it has also permeated my professional life.

See past senior-level hires and promotions in South Florida for 2017-2018: Jan. 2, 2017Jan. 9, 2017Jan. 16, 2017Jan. 23, 2017Jan. 30, 2017 Feb. 6, 2017Feb. 13, 2017Feb. 20, 2017Feb. 27, 2017 March 6, 2017 March 13, 2017 March 20, 2017 March 27, 2017 April 3, 2017 April 10, 2017 April 17, 2017April 24, 2017 May 1, 2017 May 8, 2017May 15, 2017May 22, 2017May 29, 2017June 5, 2017 June 12, 2017 June 19, 2017June 26, 2017July 3, 2017July 10, 2017July 17, 2017July 24, 2017July 31, 2017 Aug. 7, 2017Aug. 14, 2017▪ Aug. 21, 2017▪ Aug. 28, 2017▪ Sept. 4, 2017Sept. 11, 2017(No Movers ran on Sept. 18, 2017)Sept. 25, 2017 Oct. 3, 2017Oct. 9, 2017Oct. 16, 2017Oct. 23, 2017 Oct. 31, 2017Nov. 5, 2017Nov. 13, 2017Nov. 20, 2017(No Movers ran on Nov. 27, 2017)▪ Dec. 4, 2017▪ Dec. 11, 2017Dec. 18, 2017(No Movers ran on Jan. 1, 2018)▪ Jan. 8, 2018Jan. 15, 2018▪ Jan. 22, 2018▪ Jan. 29, 2018▪ Feb. 5, 2018▪ Feb. 12, 2018▪ Feb. 19, 2018▪ Feb. 26, 2018March 5, 2018▪ March 12, 2018▪ March 19, 2018▪ March 26 )(No Movers ran on April 2, 2018)April 9, 2018▪ April 16, 2018▪ April 23, 2018▪ April 30, 2018May 7, 2018 May 14, 2018 May 21, 2018 May 28, 2018 June 4, 2018 June 11, 2018June 18, 2018June 25, 2018 (No Movers ran on July 9) July 16, 2018 July 23, 2018 July 30, 2018 Aug. 6, 2018Aug. 13, 2018 Aug. 20, 2018 Aug. 27, 2018 Sept. 3, 2018Sept. 10, 2018 Sept. 17, 2018 Sept. 24, 2018 Oct. 1, 2018 Oct. 8, 2018 Oct. 15, 2018 (No Movers ran on Oct. 22, 2018) Oct. 29, 2018 Nov. 5, 2018 Nov. 12, 2018 Nov. 19, 2018 Nov. 26, 2018 Dec. 3, 2018 Dec. 10, 2018