Several years ago Jenny Volvovski decided she would design book covers for books that already had covers. Often perfectly good covers. She wasn't dissatisfied with the state of graphic design or anything. She just wanted to design covers for new books, and as a member of ALSO, a small graphic design firm based in Chicago and Brooklyn, she was working primarily for architects and online retailers and culinary clients – she created menus for the Lincoln Park bakery Floriole and Logan Square restaurant Giant. "But I wasn't getting book work, and since I read a lot, I figured, for fun, as an exercise, I would do it anyway, to see what I came up with."