Another new shared work space is opening in South Florida. It has a menu by Casa Tua
Miami already has the most co-working space of any city in the U.S., with spaces all around the town (think in downtown, Doral, Palmetto Bay and Miami Beach). So why open another one?
Because New York-based NeueHouse is different from co-working venues, according to CEO Josh Wyatt. For one thing, the company selects its tenants instead of welcoming anyone who can pay.
And second, the cuisine should be a significant upgrade, thanks to hospitality and restaurant company Casa Tua, whose Miami Beach restaurant is a perennial celebrity hangout.
NeueHouse announced on Friday that it would open in Midtown at 78 NW 37th St. by December. It will lease the 35,000-square-foot, five-story building with office space for a total of 750 individuals. Each member is expected to bring a team between four to 40 people. NeueHouse will dedicate approximately 20,000 square feet to shared work spaces, including floating desks and private offices, and leave the rest for conference rooms and event spaces.
“NeueHouse has been focused on driving creative success,” said Wyatt. “A lot of creative companies, if you look at Spotify and Netflix, want to be in Miami and are opening offices here. We want to be part of that movement.”
NeueHouse hired Casa Tua to create the menu for its members-only food service, to be executed by the company’s nearby Casa Tua Factory, said Miky Grendene, founder of Casa Tua. Factory is set to open about a year from now.
.jpg)
Membership at NeueHouse ranges from $700 per month for a communal space to $2,800 per year and provides access to the company’s three other locations, in New York and California, and social events.
NeueHouse’s fees are well above those of other local shared work spaces. A communal space starts as low as $199 at Pipeline, $300 at the LAB Miami, $325 at the Cambridge Innovation Center and $380 at WeWork.
According to Wyatt, NeueHouse will vet each applicant to ensure a campus for creative individuals and pursuits “much like a graduate school, like Harvard Business School and the Aspen Institute. NeueHouse selects a diverse set of people that come together and can make an impact on society.”
Amenities include access to exclusive programming hosted twice to seven nights per week, from film screenings to music shows.
Grendene sold Wyatt on the Midtown location. He said, “I’ve been here for 30 years. Nobody spoke of this area before. But the demographics in the area is perfect to support NeueHouse. There are young employees nearby and more residents living in Edgewater and Midtown.”
Casa Tua, a Miami Beach-based hospitality and restaurant company, joined the project as part of an effort to expand beyond its current restaurant in Miami Beach and food hall in Brickell City Centre. It will soon move its headquarters to Wynwood, Grendene said.
NeueHouse will operate in partnership with the landlord and developer Phillip Sylvester, moving away from a traditional lease and instead splitting profits, Wyatt said.
NeueHouse will open another location in Venice Beach, California, in addition to its new Miami location.
