A new food hall with 14 vendors is coming to Doral by 2020
Doral is joining the South Florida food hall craze.
The Miami-based development firm Shoma Group will add a 14,000-square-foot food hall with 14 different vendors at Sanctuary at Doral. The 7.3-acre project along Northwest 41st St. and Northwest 94th Ave. will have a bar. The entire build-out of the food hall rings up to about $4.5 million and will be completed, along with the rest of the mixed-use project, by August.
“We are giving the project something that will make it a destination,” Masoud Shojaee, head of Shoma Group, said. “We are giving people a place to hang out.”
Special events will be organized exclusively for tenants. Residents will have a designated day every month to sample tasting menus for $5 from each vendor, said Shojaee.
“We want to engage residents,” he said.
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Five vendors are negotiating lease terms to join the project thus far, said Shojaee. Most vendors are local but all promise to serve gourmet food. He said vendors specializing in sushi, hamburgers, Persian cuisine, dumplings and pizza are looking to sign on.
The offerings will set the food hall apart from nearby competition, including Doral Yard at Downtown Doral, said Shojaee.
Sanctuary at Doral will be comprised of two apartment rental buildings scaling six stories and offering a total of 226 units combined. Each building is about 13,500 square feet with a total 27,000 square feet of retail space on the site. Apartment units will range from one bedrooms to three bedrooms and 769 square feet to 1,409 square feet. Leasing will start in May.
In three short years, food halls have become the new South Florida trend. There are eight food halls from Aventura to Miami Beach, each trying to carve its own niche — with varying degrees of success. We’ve even seen one food hall rise and fail, with Brickell’s La Centrale recently selling to a new vendor.
Plus, the outdoor food and entertainment market, Wynwood Yard, proved so successful that it helped raise the land prices to the point where its landlord sold the entire block to Lennar for upscale communal living apartments. The Doral Yard soon will be opening a version in Doral.
This story was originally published December 10, 2019 at 5:00 AM.
