The Miami Marlins’ marketing team seems to be taking a page from the pop-star playbook by teasing its new releases with cryptic social media posts.
In the Marlins’ case, it’s new release is, apparently, the unveiling of its new uniforms on Thursday, Nov. 15.
The team did away with their orange jerseys at the beginning of the 2018 baseball season, leaving some fans bored with the remaining black, white and gray options.
Many longed for a return to the classic teal color scheme. They did not quite get their wish.
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In a tweet posted Saturday on the Marlins’ official Twitter page, a simple cropped image of a clear button fastened to a blue jersey with just the text, “11.15 #OurColores” has gotten plenty of attention from fans, and nonfans, alike.
While they just teased fans with a small detail shot, it is clear that they went more in line with what the Miami Heat are doing with their “Miami Vice” uniforms, and less in line with the Marlins’ roots.
By 1 p.m., three hours after the posting, 209 people retweeted, 859 clicked Like and 71 commented.
Many of the comments were amusing memes of people with shocked expressions with “Oh My God” in text.
Some were more celebratory, as the GIF featuring a jubilant Marlins player with arms pumping and a home-run-worthy smile on his face.
There are the naysayers that posted crying emojis.
“Go back to the old logo and uniforms cowards,” blasted another.
(Blue is a cowardly color? Who knew?)
There are others that seemed ready to adapt — “My body is ready,” read one.
“Not your father’s Marlins’ teal,” read another.
“The suspense is killing me! Gotta see them!” followed by a string of emojis, including a blue heart.
Yet another simply posted the cover of a box of Rice Krispies cereal that has a similar shade.
People have been speculating on what some of the changes will be in the new post-Jeffrey Loria period under new owners Bruce Sherman and Derek Jeter and that extends to the look of the uniforms and the logo.
According to Chris Creamer’s Sports Logos.Net, in October, citing Andy Slater’s Slater Scoops.Com: “multiple industry sources who have seen the new look, there is a different M and more blue … An actual marlin on the logo remains, but has been adjusted.”
On Oct. 16, Marlins Network posted on Instagram what looks like a spring training ticket with a new Marlins logo emblazoned in the bar code.
The group posted: “BREAKING: The New Miami Marlins Logo. What are your thoughts? Has not been officially announced as the new logo but I believe this is it. #Marlins.”
What do you think?