Take a look at what Miami fans got at the Taylor Swift Eras Tour Merchandise store

They arrived armed with credit cards and Apple Pay, eager to stand in line for the opportunity to spend. They were young and less young and in between, not old in any way because how old can you possibly be when you’re humming Fearless under your breath?

A few rolled in from the parking lot dragging suitcases, straight from the airport and tragically dressed for some climate cooler than our beloved swamp. Florida might be one hell of a drug, but it’s also enough to melt the smile right off your face.

But nobody cared about the heat. The Taylor Swift fans descended on Hard Rock Stadium Wednesday not to see the Eras Tour, which starts its three-day run Friday, but to check out the Taylor Swift Merchandise Store.

The store, upstairs inside the stadium and blessedly indoors and air conditioned, is open to everyone, including fans without tickets who dream of an Eras Tour T shirt ($45) or the coveted blue crew neck sweatshirt ($65). But the main item fans seemed to want were Eras Tour posters. Ticket holders are welcome, too, to avoid the inevitable swarm on concert days and the pain of missing a favorite song during the show because the line was so long.

A crowd swarmed the doors when they opened at 10 a.m., but by 11, the flow of customers was more quietly steady than overwhelming. The setup is efficient and the staff friendly, and it might take you longer to walk in from the parking lot than it will to make your purchase.

The store is open from 10 a.m.-8 p.m. Thursday, too; enter through parking gate 2.

This story was originally published October 16, 2024 at 2:29 PM.