You can buy official Eras Tour merch at the Hard Rock without a ticket. Here’s what to do

We all want an official Taylor Swift Eras Tour T-shirt and hoodie, right? Don’t worry. There are plenty of opportunities to commemorate the concert experience of your lifetime at the Taylor Swift Merchandise Store at the Hard Rock Stadium. (Or, for the cynics out there, to drop more money into Tay’s bank account.)

You can even buy merchandise from the store before the concert days at the Hard Rock Stadium during a pre-show general public sale. You won’t need a ticket to access the store.

General merch info

▪ There will be no merchandise stores located in the stadium’s parking lots or surrounding areas.

▪ The only merchandise store will be located inside stadium gates, which will require a ticket to access on Eras Tour event days, Oct. 18-20.

General public hours

▪ Before the concert days: The Taylor Swift Merchandise Store is open to the public and no ticket is required for entry on the two days before the concerts begin. Enter through Parking Gate 2. Open from 10 a.m. to 8 p.m. Wednesday, Oct. 16, and Thursday, Oct. 17.

Bonus: There is no charge for parking at the Hard Rock during these early bird days at the Merchandise Store.

Access hours during performances

▪ On concert days: The store is open for ticket holders only and accessible to you for the date of your ticket. Your ticket is required for entry since the store is inside stadium gates. The hours on show days are 4:30 p.m.-midnight on Friday, Oct. 18; Saturday Oct. 19 and Sunday, Oct. 20.

What is for sale?

At previous stops in the U.S. and overseas merchandise sold at the Eras Tour store included hoodies, sweatshirts, T-shirts, accessories such as bracelets, tote bags, water bottles, posters, sweatpants and music, including Taylor Swift cassettes and some of her Taylor’s Version albums.

This story was originally published October 12, 2024 at 4:30 AM.

Howard Cohen

Miami Herald

305-376-3619

Miami Herald consumer trends reporter Howard Cohen, a 2017 Media Excellence Awards winner, has covered pop music, theater, health and fitness, obituaries, municipal government, breaking news and general assignment. He started his career in the Features department at the Miami Herald in 1991. Cohen is an adjunct professor at the University of Miami School of Communication. Support my work with a digital subscription