I earn my living taking people out on the water in search of a fishing experience they will never forget. Because of that I am always looking for something new that might make a difference to my fishing, boating or body, and SoftScience shoes is one of those products.
I have been wearing three styles of SoftScience shoes for more than five months — the Fins while on my boat or around the water, the Cruise when I am out and about in town and the Dragon fly when I dress up.
SoftScience shoes say their new technology will make a difference to how your feet feel as well as the rest of your body, and I have to agree.
The Fin found popularity with Florida fisherman, including Chevy Florida Insider Fishing Report captain and tournament fisherman Rick Murphy.
“Technology has changed since 2005,” he said. “Just like the marine electronics and outboard engines, water shoes have evolved.
“They used to be ugly and made with materials that held odors, scuffed and scratched my boat decks. The SoftScience shoes I wear now are boat and water friendly — they don’t leave scuff marks, don’t wear on boat decks and are extremely comfortable and stylish.”
Footwear by SoftScience — which was founded by former Reebok COO and former Crocs CEO John Duerden and Scott Seamans, a Crocs founder and chief designer — has many outdoors enthusiasts experiencing relief from painful and tired feet and bodies.
And they have a sense of fun. They’re colorful, lightweight and feel great — perfect for anyone even if they’re not an outdoors enthusiast.
The “science” in SoftScience starts with the footed form that is crucial to the design. Featuring minimal elevation changes from heel to toe, the shoes keep the foot level to disperse body weight evenly across the sole. The science continues with footbed technology developed by Seamans.
“We saw a gap in the market for an extraordinarily comfortable, attractively priced authentic product, which could compete in the fast-growing, comfort-casual market segment,” Duerden said. “We created shoes that are distinctive and work.
“We think this is the most comfortable shoe anyone will ever wear.”
After competing on Dancing with the Stars, NASCAR driver and avid golfer Michael Waltrip developed painful plantar fasciitis. After trying many different treatments, plus orthotic inserts, Waltrip was introduced to SoftScience.
“I was at the golf course ready to start when I realized I forgot my golf shoes,” Waltrip said. “I played 18 holes in my SoftScience Cruise shoes and was amazed at how great my feet felt after the last hole. Now I wear them every time I golf.”
Retired pro football player Kevin Lamar was so impressed with the shoes that he left his well-paying job to join SoftScience as chief operating officer.
“We have a product that has breakthrough technology that no one else in footwear has,” Lamar said. “After football, my future includes two knee replacements. My knees used to give out in just a few hours, but not when I wear SoftScience. The cushioning and supportive design extends the time I can stay active.”
SoftScience shoes (www.softscience.com) come in a variety of slip-on and lace-up styles.