Here’s how the Marlins aim to have South Florida’s most affordable entertainment experience
Attending a Miami Marlins game just got a whole lot easier.
The team unveiled Monday the first on-site, free-flow parking system in professional sports. That means no cash, no stopping at the entrance and no parking passes — all you need is a cellphone.
“Our focus is building a market and broadening the appeal of Marlins baseball to residents and businesses in this community,” said Adam Jones, the Marlins’ chief revenue officer.
Fans can choose from one of three options. They can preregister their license plate via ParkWhiz, pay through the PayByPhone app or use the pay stations located inside the garage. While this will surely make going to Marlins games easier, it could also help reduce the organization’s carbon footprint.
“If you’re in long lines waiting to park or waiting to try to get out of the ballpark that idling is causing additional emissions,” Jones said.
Arrival methods aren’t the only change. Attendees will now save roughly 20 percent on parking compared to last year thanks to a reset in prices. Game-day parking now costs $15 during the week and $20 on the weekend. Plan ahead though — prepurchasing parking at Marlins.com/Parking or via the MLB Ballpark App costs only $15 for all home games except Opening Day.
These improvements come on the heels of other fan-friendly changes like the hold in ticket prices and expansion of food options. As Marlins head of experience &innovation Mike Shaw says, it’s all part of not only enhancing a fan’s time at the ballpark but also providing the most affordable entertainment event in South Florida.
“We can provide extra value. So rather than going to two or three different stops to eat and find entertainment, we believe you can do all [that] here at Marlins Park for a great price.”
This story was originally published March 4, 2020 at 1:14 PM.
