If you see posts, reports, stories that Canping World Stadium will be the host site for WWE’s WrestleMania 33 on Sunday, April 2, 2017, don’t be confused thinking you may have to change any Orlando plans.
It’s just a name change to the Citrus Bowl Stadium.
The stadium is one of the few city-owned venues in America. A common practice, Orlando recently sold the naming rights of the Citrus Bowl Stadium to Camping World, which is the nation’s top retailer of RVs, RV accessories and RV-related services.
Branding, exposure and big money in naming rights.
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“We’re proud to partner with Florida Citrus Sports and the Central Florida community to help build memories for the next generation of residents and visitors,” Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, said in a release. “Florida is a key market for us as we have 14 Camping World SuperCenters in this state, more than any other. Having a stadium naming rights deal in place was extremely important for us as we look toward the future. With 60 million-plus visitors to the Orlando area each year, we look forward to strengthening our brand and supporting the growing RV and camping community that has allowed us to be successful in this market.”
Lemonis, a savvy businessman, is also host of the CNBC TV show “The Profit.” CNBC is part of NBCUniversal, which also includes the USA Network, home of WWE Raw (8 p.m. EST Mondays) and WWE SmackDown (8 p.m. EST Thursdays).
Lemonis, like WWE, wants to put smiles on faces, making for a nice WrestleMania 33 tag team.
Camping World Stadium, which holds 65,000-plus, received a much needed major upgrade to its design (look) worth $207-million. The major improvements to the facility were very key in landing WrestleMania again.
This will mark the second time the venue hosts a WrestleMania, the first in 2008 for WrestleMania 24. It will be the first outdoor venue to host a WrestleMania twice and third time in Florida (Miami Gardens in 2012 for WrestleMania 28).
Under the direction and vision of WWE Chairman/CEO Vincent Kennedy McMahon, WrestleMania blossomed into a mega event -- the Super Bowl of pro wrestling/sports entertainment -- growing tremendously, that cities are bidding to host it, i.e. NFL’s Super Bowl and FIFA’s World Cup.
WrestleMania continues to set attendance and financial records, attracting tens of thousands of fans from around the globe to WrestleMania Week, which means a colossal economic boost to the host area.
Not only a financial success but the area will be impacted by several WWE community service type offerings -- giving back to the host area through hospital visits, WrestleMania Reading Challenge, WWE Be a STAR anti-bullying rallies, Make-A-Wish party, an online auction and more.
- WrestleMania 32 record setting
In addition to setting a company attendance record of 101,763 fans — which also became the highest-grossing live event in WWE history at $17.3 million — the 2016 spectacular at AT&T Stadium in Arlington/Dallas also broke records for digital and social media engagement and merchandise sales.
WrestleMania 32 was the most social event in WWE history, according to Nielsen Social data. It generated 2.5 million mentions on Twitter throughout the day and 1.3 million mentions during the broadcast alone.
The event set data usage records, totaling 8.6TB on the AT&T network. WrestleMania also set a new record for data traffic at AT&T Stadium, an increase of 36 percent over the College Football Playoff National Championship Game in 2015.
On the WWE Network, the event reached 1.8 million households, making it the most-watched WrestleMania in the streaming service’s history, with pay-per-view data still forthcoming. WWE Network subscribers viewed 21.7 million hours of programming during WrestleMania Week, compared to 15 million hours last year, a year-over-year increase of 45 percent.
On the merchandise side, WWE generated a record-breaking $4.55 million in WrestleMania product revenue, an increase of 37 percent or $1.2 million, from last year’s previous record at WrestleMania 31.
- WrestleMania 31 economic impact
WrestleMania 31 generated $139 million in economic impact for the Santa Clara/San Jose, Calif. region in March 2015, according to a study.
An estimated 78 percent of fans that attended WrestleMania 31 lived outside the Bay Area with a total of $22 million spent on hotels and accommodations and another $6.2 million on area restaurants. The show from Levi’s Stadium also generated approximately $23.2 million in federal, state and local taxes.
For the fourth consecutive year, the WrestleMania festivities generated more than $100 million in economic impact for its host region. WrestleMania has generated more than $700 million in cumulative economic impact for the host cities over the past nine years.
- About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
For information on its global activities, go to
- Pro Wrestling On The Web
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