SNICKERS will serve as the exclusive presenting partner of WrestleMania 32, WWE’s pop-culture extravaganza on Sunday, April 3 from AT&T Stadium in Dallas, and broadcast live around the world on WWE Network.
SNICKERS’ presenting partnership of WrestleMania 32 is highlighted by a series of custom content integrations within the WWE Network telecast, promotional activity at WrestleMania Axxess – WWE’s four-day, interactive fan festival, and integrations on WWE’s flagship TV programs Monday Night Raw and SmackDown on USA Network, a long-standing SNICKERS partner. The agreement also includes presence at WWE live events leading up to WrestleMania.
SNICKERS and WWE will also send one lucky fan to see WrestleMania 32 live, as part of a digital sweepstakes where fans will be asked “who are you when you’re hungry”, launching at
Fans looking for inspiration can check out a new series of digital and social content featuring WWE Superstars and Divas including Roman Reigns, Paige, The Miz and Dolph Ziggler as they face-off against the funnier side effects of hunger. Content will be released weekly on WWE.com and YouTube and socially by WWE and WWE Superstars and Divas.
“With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE onWrestleMania 32,” said Allison Miazga-Bedrick, Director, SNICKERS Brand. “Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”
“We are excited to partner with a brand like SNICKERS for WWE’s biggest event of the year,” said John Brody, WWE Executive Vice President, Global Sales & Partnerships. “A pop-culture event enjoyed by fans around the world, WrestleMania will provide SNICKERS with a tremendous platform to bring their award-winning ‘You're Not You When You're Hungry’ campaign to life in an entertaining way only WWE Superstars and Divas can.”
Fans are encouraged to interact with their favorite WWE Superstars and Divas on Twitter, Facebook and Instagram using the hashtag #EatASNICKERS.
WrestleMania is more than just a one day event; it is a week-long celebration as WWE will take over the Dallas region during WrestleMania Week. In addition to WrestleMania 32presented by SNICKERS, other activities will include: WrestleMania Axxess – WWE’s four-day, interactive fan festival at the Kay Bailey Hutchison Convention Center; WWE NXT at the Kay Bailey Hutchison Convention Center Arena; the 2016 WWE Hall of Fame Induction Ceremony at American Airlines Center; Monday Night Raw at American Airlines Center and more than a dozen activities designed to give back to the host community including “Be a STAR” anti-bullying rallies, hospital visits and Make-A-Wish events.
Additional information on these events will be announced in the future at
- WWE WrestleMania 32
WrestleMania 32 is Sunday, April 3 at AT&T Stadium in Dallas.
- About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Va. Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE, ROYAL CANIN, WHISKAS, KITEKAT, BANFIELD Pet Hospital and NUTRO; Chocolate – M&M'S, SNICKERS, DOVE, GALAXY, MARS, MILKY WAY and TWIX; Wrigley – DOUBLEMINT, EXTRA, ORBIT and 5™ chewing gums, SKITTLES and STARBURST candies, and ALTOIDS AND LIFESAVERS mints; Food – UNCLE BEN'S, DOLMIO, EBLY, MASTERFOODS, SEEDS OF CHANGE and ROYCO; Drinks – ALTERRA COFFEE ROASTERS, THE BRIGHT TEA COMPANY™, KLIX and FLAVIA; Symbioscience – COCOAVIA and WISDOM PANEL.
- About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
For information on its global activities, go to
- Pro Wrestling On The Web
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