WWE (NYSE: WWE) and Susan G. Komen will expand their partnership for their third annual breast cancer awareness campaign beginning on Monday Night Raw on Sept. 29 with WWE Superstars and Divas wearing co-branded Susan G. Komen and WWE apparel and WWE platforms “going pink.”
The “Courage Conquer Cure” campaign will continue throughout National Breast Cancer Awareness month, and WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events, as well as five percent of all other WWE merchandise sold on WWEShop.com.
For the first time, fans will have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen.
WWE and Komen will also feature special “Keep Calm and Never Give Up” T-shirts inspired by WWE Superstar John Cena, “Support the Twins” T-shirts and pink Hulk Hogan “Hulkamania” T-shirts.
To support Komen’s mission, WWE will utilize all its assets including WWE Network, TV and pay-per-view broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. The campaign will also be featured on the hit reality series Total Divas, in an episode that airs 9 p.m. EST Sunday, Oct. 19 on E!.
Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer. In addition, a co-branded WWE and Susan G. Komen flag will be flown outside of WWE’s corporate headquarters.
“WWE has made a tremendous commitment to women and men facing breast cancer, not only in October during National Breast Cancer Awareness month but all year round,” said Komen President and CEO Judith A. Salerno, M.D., M.S. “WWE’s partnership has raised funds for Komen’s research and health programs, and helped us reach millions of people with potentially life-saving information about their risk for breast cancer. We’re deeply grateful to our friends at WWE and their fans worldwide for their commitment to our mission to end breast cancer forever.”
WWE Chief Brand Officer Stephanie McMahon added: “Susan G. Komen has truly transformed the world’s support for breast cancer research and awareness. WWE is exceptionally proud to continue our partnership with Komen and be at the forefront of this movement, as we continue to utilize our global platforms to raise awareness and funds for a disease that affects so many people.”
Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 with the successful “Rise Above Cancer” campaign and has generated more than $1.2 million for Komen.
The two organizations also partnered for “Make Mom Proud,” a campaign that coincided with Mother’s Day and called on supporters to do something meaningful for their moms and other important women in the their lives. In May, Komen and WWE teamed again for National Women’s Health Week with a campaign to remind women how a healthy lifestyle is critical in the fight against breast cancer.
Susan G. Komen is the world’s largest non-profit funder of breast cancer research and funds community outreach programs, public advocacy and global programs. Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 3-million breast cancer survivors in the United States.
About Susan G. Komen
For information about Susan G. Komen, breast health or breast cancer, visit
komen.org/wwe or call 1-877GOKOMEN.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.
WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 170 countries and 35 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich, Dubai and Tokyo.
For information on its global activities, go to http://www.wwe.com/worldwide/.
WWE’s global community outreach programs address important social issues, including education, diversity and inclusion, military support and providing hope to those in need.
WWE and its Superstars and Divas support a wide range of programs, partners and initiatives that strive to positively impact children and families worldwide, including the “Be a STAR” anti-bullying campaign, WrestleMania Reading Challenge, Susan G. Komen, Make-A-Wish, Special Olympics USA Games, Special Olympics Connecticut, KaBOOM!, Hire Heroes USA and many more.
For information visit WWECommunity.com.