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Bizarre career of WWE alum Al Snow to be revealed in book

The book Self-Help: Life Lessons from the Bizarre Wrestling Career of Al Snow will be published by ECW Press in April 2019.
The book Self-Help: Life Lessons from the Bizarre Wrestling Career of Al Snow will be published by ECW Press in April 2019. Photo Courtesy ECW Press via Al Snow

At the peak of wrestling’s popularity, millions worldwide watched Al Snow stride into the ring each Monday night with the words “HELP ME” scrawled backwards across his forehead.

Now, after a 30-plus year career working for WWE, ECW and TNA, he’s no longer asking for help. He’s offering it with his tongue planted firmly in his cheek.

The book Self-Help: Life Lessons from the Bizarre Wrestling Career of Al Snow will be published by ECW Press in April 2019 and will see Snow, in collaboration with Ross Owen Williams, telling the story of his life, combining the highlights of his career with stories from the road that have given Al pause.

Planned chapter titles include “How (Not) to Train Dogs,” “How to Get into Films. . . with the Mob,” and “How to Transport Naked Little People in a Big People Mover.

“It’s an honor to be able to share my journey and see it all there on the page,” Snow said via press release. “What I’m particularly excited about is the fact that ECW Press, Ross, and I have all agreed to take a slightly different slant than other wrestling autobiographies. Naturally, we will revisit all the notable moments in my career, but we want the book to cover more than what I did in front of the cameras. There are so many stories from the road—things that only seem to happen to me—that have made me who I am today. I’ve always considered every new situation as a potential learning experience and this book will give me the opportunity to share that, for better or for worse.”

Michael Holmes, Executive Editor for ECW Press, said: “Al’s life and career has been fascinating. His stories will have readers laughing out loud one moment and shaking their head in disbelief the next. Self-Help is going to be a special and important addition to our growing catalogue of wrestling titles.”

Co-author Ross Owen Williams added: “Wrestling fans are going to love this book. Non-wrestling fans are going to love it, too. We want to make sure that it’s accessible to everybody rather than just those who have followed his career. Even if you’ve followed Mick Foley’s questionable advice and have never watched a single Al Snow match, you’ll be able to thoroughly enjoy this book.”

Williams previously co-wrote Bob Holly’s autobiography, The Hardcore Truth, released to universal acclaim in 2013 by ECW press. That book was named best wrestling book of the year by multiple websites.

SELF-HELP: LESSONS FROM THE BIZARRE WRESTLING CAREER OF AL SNOW

By Al Snow with Ross Owen Williams

Publication Date: April 2019

Over the past 15 years, ECW Press has been a leading publisher of wrestling books, including autobiographies of Pat Patterson, Jimmy The Mouth of the South Hart, Larry Zbyszko, and The Missing Link, as well as The Death of WCW and The Pro Wrestling Hall of Fame series.

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