Miami-Dade County

Is your email box feeling full? It may seem that way as #GiveMiamiDay sends a message

Virginia Emmons McNaught, Miles McNaught, then 4, and their rescue dog, Nelson, take a photo with an Instagram cutout during the Give Miami Day block party at Miami Dade College’s Wolfson Campus in downtown Miami on Thursday, Nov. 17, 2016. The block party was hosted by The Miami Foundation in conjunction with the Miami Book Fair.
Virginia Emmons McNaught, Miles McNaught, then 4, and their rescue dog, Nelson, take a photo with an Instagram cutout during the Give Miami Day block party at Miami Dade College’s Wolfson Campus in downtown Miami on Thursday, Nov. 17, 2016. The block party was hosted by The Miami Foundation in conjunction with the Miami Book Fair. For the Miami Herald

You woke up this morning to a desperate plea for help — or an email overload — as charity after charity hits you up for donations on #GiveMiamiDay.

What does that mean for you?

A full inbox. A distraction from President Donald Trump’s Twitter feed.

And the strategy appears to be working.

Last year, Give Miami Day’s noble cause raised $9.1 million for 668 organizations through more than 29,000 donations before the day was even done, smashing the 2015 haul of $7.1 million.

“We’re crushing it,” Javier Alberto Soto, president and CEO of The Miami Foundation, said at the time.

On Thursday, about 700 organizations are crushing your inbox and social media sites like Facebook and Twitter — but that’s how social service groups are getting to you these days with their appeals: Where you live, and that’s online.

Among the participating groups that hope to find an enriching day: Greater Miami Jewish Federation, Miami Lighthouse for the Blind, Breakthrough Miami, Adrienne Arsht Center for the Performing Arts, Dade Heritage Trust, The Children’s Movement of Florida, Pérez Art Museum Miami, Frost Science Museum, Delou Africa, Teatro Avante and the Foundation for Human Rights in Cuba.

Even Miami-Dade police tweeted in on the action.

“We are constantly doing fundraisers, but this is the biggest,” Christine Llano, Miami-Dade police’s social media specialist, told the Miami Herald earlier this month.

Sometimes the pitch comes with a dangling carrot. Give to WDNA 88.9 FM in person at its Coral Way office and enjoy a free performance by the Frost Studio Jazz Band from 11 a.m. to noon.

Others hope to make you feel good about how your gift will go out into the community through educational and outreach programs, such as the work done by Coral Gables’ Actors’ Playhouse, which is now in its 30th season. The gifts will continue to support these community programs, the theater group notes, adding that The Miami Foundation and its partners will match all gifts of $25 to $10,000.

Still others call out from among the crush with a we’re-here-too wave, such as “Don’t Forget Area Stage Company,” which added a colorful “Don’t be shy!” banner to its email pitch.

Hey, we’re here, too! Miami Herald Charities, which sponsors Wish Book, the annual program to help families in and around the holidays, has bannered its plea on the Herald’s homepage.

Howard Cohen: 305-376-3619, @HowardCohen

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