Want free World Cup tickets? Just buy a condo in this Brickell building
A newly opened residential building in Brickell is offering a BOGO deal for soccer fans: Buy a condo, get a pair of World Cup tickets.
Domus Brickell Park is a 12-story, 171-unit building at 1611 SW Second Ave. built by North Development and geared toward short-term rentals. Owners can rent out their units at Domus on platforms like Airbnb.
Here’s how it works: Once a buyer goes under contract and puts down a deposit for a unit at Domus, she can tell the developer which first- or second-round World Cup game she’d like to attend. The developer then buys a pair of tickets to the game and gives them to the buyer.
These pairs of tickets are typically worth between $3,000 and $6,000, the developer estimates. Prices for units in the building range from $630,000 to $1.3 million, and the World Cup ticket incentive is available to buyers purchasing units at any price point.
Lorenzo De Santis, vice president of sales for North Development, said since the developer began offering the incentive in the fall, they’ve sold around 30 units and given out about 60 tickets. The building is now 90% sold, with about 20 units remaining, he added. Domus offers studios, as well as one- and two-bedroom units.
“It gave us a lot of boost since we launched it,” De Santis said. “It remains that wow factor that buyers want.”
De Santis said Domus is the only building in Miami offering World Cup tickets to buyers. He said the most requested match has been Colombia vs. Portugal, which will take place at Hard Rock Stadium in Miami Gardens on June 27.
Buyers could also resell their World Cup tickets on the secondary market, where tickets often sell for more than $1,000 a piece.
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Around 90% of buyers at Domus come from Latin America, De Santis said. Realizing how many Latin Americans were buying units in the building was part of why his team began offering World Cup tickets as an incentive. “They love soccer,” he said.
Short-term rental-oriented properties in Miami are popular with Latin American buyers looking to invest in American real estate. They’ve also become popular to build among developers looking to capitalize on Miami’s high-profile sports and entertainment events.
“We have NBA; we have Messi, tennis. We have Formula One. Now we have the World Cup,” De Santis said. “So short-term rentals work.”
He added that he also expects short-term rentals at Domus to appeal to cruise passengers staying in Miami before or after their trips
And Domus’ World Cup pitch extends to the units themselves, De Santis said. Owners can either stay in their units while they’re in town for the games, or they can rent their units out while prices surge during the World Cup, he said.
During the recent Miami Open tennis tournament, De Santis said prices for stays at Domus surged by about half, with studio units going for about $300 a night.
North Development is also building Domus Brickell Center, 1034 SW Second Ave., a similar short-term rental-oriented building that broke ground in September and is expected to be completed in 2028.
This story was originally published April 4, 2026 at 5:00 AM.
