Business Monday

Spotlight: Fresh Meal Plan has appetite for high growth

Marc Elkman, founder of Fresh Meal Plan, has a passion for the nutritional aspect of health and fitness.
Marc Elkman, founder of Fresh Meal Plan, has a passion for the nutritional aspect of health and fitness. FRESH MEAL PLAN

Company Name: Fresh Meal Plan

Headquarters: Boca Raton; commissary opened in Edison, New Jersey, to serve customers along Northeast corridor.

Business: Gourmet “farm to table” portion controlled meals that are prepared and delivered to your doorstep for healthy lifestyle eaters on the go. Fresh Meal Plan’s mission is to help members enhance and sustain a more wholesome existence through fresh, healthy prepared meals delivered to their doors.

Story: Founder Marc Elkman’s passion for the nutritional aspect of health and fitness initially began when he started in the personal training industry. In addition to guiding people in enhancing their quality of life through exercise, he would also give his clients healthy and low- calorie recipe ideas. “I found that for my clients that it was too much work to make these meals that would lead a healthy lifestyle. Though there are other companies that provide prepared meals delivered to your doorstep, the product is usually frozen and full of preservatives.”

Fresh Meal Plan also is riding a strong trend: “We found that consumers are learning more about ingredients and health every year, and there is a rise of demand for a higher quality product,” Elkman said.

With many people now consuming four to six smaller meals a day, Fresh Meal Plan presents its members with the option to consult with a nutritionist and choose from a variety of plans starting at $95 a week to best fit their health goals. Offerings include Paleo, vegetarian and vegan, as well as plans designed specifically for weight loss and high performance athletes. Each meal contains fewer than 500 calories and is never frozen, canned or packaged. Furthermore, no additives or preservatives are used in any of the dishes.

In 2015, Fresh Meal Plan produced more than 2 million meals and projects that it will double this volume this year as it expands throughout the Eastern Seaboard. New markets in 2016 will include Atlanta, Boston, Washington, Baltimore and Philadelphia, he said.

Launched: 2011

Management team: Marc Elkman, CEO; Dave Long, National Developer; Patrick Delaney, Corporate Chef; Rob Strandberg, CFO

No. of employees: 275

Website: freshmealplan.com

Financing: Completed Series A financing, seeking private equity or venture capital partner.

Recent milestones reached: Fresh Meal Plan was named the 70th fastest-growing private company in the country, 2nd fastest-growing food & beverage company in the country and third fastest-growing company in Florida on the 2015 Inc. 5000 ranking. To achieve those rankings, Fresh Meal Plan generated nearly $11 million in 2014 revenue and a 4,128 percent three-year revenue growth rate. Revenue has continued to accelerate. Today, Fresh Meal Plan is the nation’s largest “FDD” (Fresh Diet Delivery) service in the country, said Elkman.

Biggest startup challenge: Early on it was building grassroots with minimal startup funding — less than $50,000 to start.

Next steps: “Our goal is to continue scaling and growing across the country, making people healthier one Fresh Meal at a time,” Elkman said. “To expand the brand across the Eastern Seaboard of the U.S., we plan to continue building our team and sticking to what we’ve done to get here.”

Nancy Dahlberg

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