Business Monday

Business Monday

Should your brand adopt a social cause?

The global marketing and communications firm Edelman recently reported that nearly two-thirds of the world’s consumers are “belief-driven,” meaning that they would either choose, switch to, avoid or boycott a brand based on its stand on societal issues.

Business Monday

Senior-level hires and promotions for the week of Jan. 7, 2019

This week’s Movers, Kimberly Rometo, Miami Dolphins; Marlene Aguerrebere, Genuine Health Group; Joseph Lamelas, M.D., University of Miami Health System; William L. Rafferty, Jr., Gunster; Eugene Polyak, Joseph Young, Smith, Currie & Hancock; Rebecca Canamero, Isabel C. Diaz, Aymee Valdivia Granda, Henry R. Roque, Shane Segarra, Holland & Knight; Leana Cianfoni, HistoryMiami Museum; Elizabeth, Liz, Amore, Amore Communications.

Blogs

Zumba CEO Alberto Perlman

There’s no cooldown time for Zumba, the dance-fitness company founded in 2001 in South Florida. That’s because co-founders Alberto Perlman, Alberto Aghion and Alberto “Beto” Pérez are busy choreographing Zumba’s future.

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