Business Monday

Company Milestone: Showroom Logic

Showroom Logic’s Chief Financial Officer Carlos Vilchez, Senior Director of Client Services Danielle Reyes, Director of Product Services Alejandra Del Valle and Senior Vice President of Operations Bob Anasori.
Showroom Logic’s Chief Financial Officer Carlos Vilchez, Senior Director of Client Services Danielle Reyes, Director of Product Services Alejandra Del Valle and Senior Vice President of Operations Bob Anasori. skaestle@MiamiHerald.com

Company: Showroom Logic

Location: 13155 SW 134th St. Suite #107, Miami

Service: Digital marketing company serving clients in the auto and high-tech industry in efforts to drive both e-commerce and in-store sales.

Years in business: Six.

Management team: Patrick Bennett, founder and chief product officer; Neal Gann, CEO; Carlos Vilchez, chief financial officer; Chris Brantley, chief technology officer; Rob Monson, vice president of marketing

Employees: 188 (74 of them Miami-based).

Sales: Showroom Logic has twice been ranked one of America’s fastest growing companies by Inc. magazine, coming in No. 26 in 2014 and No. 143 in 2015. It has grown more than 2,700-percent in revenue between 2011 and 2014.

Milestones:

Oct. 2012: Series A round funding from Fraser McCombs Capital.

May 2013: Became a Google Adwords Premier SMB Partner, the highest level of partnership attainable through Google that is awarded to businesses that provide notable customer service and develop notable technology. There are only 31 in the world.

Sept. 2013: Became a Bing Ads Elite SMB Partner.

Aug. 2014: Named 26th fastest growing privately held company by Inc. magazine.

Dec. 2014: Winner of Google’s 2014 North American Premier SMB Partner Award in the innovator category

July 2015: Named Miami its headquarters over its Arlington office.

Aug. 2015: Named 143rd fastest growing privately held company Inc. magazine.

Oct. 2015: Honored as a top growth-stage business idea at AutoVentures 2015, the first automotive startup conference in Las Vegas.

“[Showroom Logic] received this award for their ZipDriven technology, a new software tool that gives dealerships visibility into their market share by vehicle and by zip code,” VP of marketing Rob Monson wrote in an email.

Dec. 2015: Winner of Google’s 2015 North America Premier SMB Partner Award in the customer satisfaction category. Showroom Logic also received an award from Google for its “outstanding mobile advertising performance.” More than 50 percent of Showroom Logic’s marketing is done through mobile, Gann said.

Keys to success: Showroom Logic, managers said, sets itself apart from the competition through technology and transparency.

AdLogic, Showroom Logic’s award-winning platform, creates custom, targeted ads across Google and Bing, using clients’ marketing dollars more efficiently. “We are powered by an engine ... that is built completely from the ground up and maintained through our internal development team,” said founder Patrick Bennett. “Our methods and processes for how we market and the decisions we make are based on many years of data and intelligence.”

The company also employs “market share optimization” to help auto dealerships understand how well they are performing in their respective markets, identifying areas that need improvement to which marketing efforts could be redirected.

Gann added that Showroom Logic’s commitment to transparency enables it to stand out across the saturated field of marketing. “We are 100 percent transparent with our clients about how we’re spending their money,” he said. “We can show [return on investment] down to the most minute detail.”

Impact: Gann said Showroom Logic prides itself on a tradition of providing job opportunities for recent college grads. “We’ve ... helped teach young people fresh out of college how to become digital marketing experts,” he said. “There’s a lot of value in that.”

Showroom Logic works closely with Florida International University to recruit from the university’s mass communications program. It has hired 46 FIU grads since 2009.

Strategy for next steps: As a tech company, Gann says Showroom Logic’s ongoing goal is to continually develop technology to stay at the forefront of the digital marketing industry.

DEBORA LIMA

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