Business Monday

Company milestone: Capitol Lighting sees bright future

A $7,999 fixture at Capitol Lighting in the Boca Raton showroom.
A $7,999 fixture at Capitol Lighting in the Boca Raton showroom. ctrainor@miamiherald.com

Company: Capitol Lighting.

Service: Mid-range to upscale lighting-fixture retailer serving both residential and commercial clientele.

Location: Eight showroom locations (four in New Jersey, four in Florida). Headquarters in Boca Raton at 7301 N. Federal Hwy.

Years in business: 91 years; five-generation family business.

Management team: Herman and Max Lebersfeld, co-chairmen of the board; Eric Lebersfeld, president and chief marketing officer; Ken Lebersfeld, CEO; Jason Lebersfeld, chief technology officer and chief operating officer; Brian Lebersfeld, VP and e-commerce development manager; Sandy Ronco, national sales manager; Lisa Angelillo, director of merchandising.

Sales: Increased by about 10 percent since 2014. Projected to bring in more than $45 million in sales by year’s end.

Employees: 177 (68 of them Florida-based, rest in New Jersey).

Milestones:

▪ 1994: Established its online presence with 1800lighting.com

▪ 2006: Introduced shopping cart feature to its website.

▪ 2009: Amid Great Recession aftershocks, management team agreed to revamp business strategy to maximize efficiency, centralize operations and reduce waste.

The company trimmed its workforce from 224 employees to 139; adopted a new accounting system; tiered management-team positions to better determine each person’s duties; established Boca Raton showroom as company headquarters; streamlined brick-and-mortar and e-commerce, creating a more synergistic business approach that Capitol Lighting calls its “bricks and clicks” model.

▪ 2012: Introduced installation services.

November 2015: Will open doors of its Fort Lauderdale location.

Winter 2016: Will open its 10th location, in Doral.

Company motto: “Making lives brighter.” Capitol Lighting has a strong philanthropic presence in South Florida, having worked with Habitat for Humanity for more than 20 years. Eric joined the organization’s board of directors in 2012 and is currently co-chair of the Habitat Restore Committee.

The road ahead: Brothers Eric and Ken Lebersfeld hope that by 2020 Capitol Lighting will surpass the revenue mark of $100 million annually. Breaking ground on additional showroom locations throughout the U.S. is one path to nine-figure territory, but acquiring mom-and-pop lighting-fixture retailers with established client lists is a viable option, as well. “We’re looking for those opportunities to come in and say, ‘Hey, we’ll be very fair with you as far as taking over this space. Hopefully you have a couple key employees and sales, ’cause that’s always good, and we’ll rebrand it under our umbrella of Capitol Lighting,’” Eric said. “That will be another way for growth that could be a little quicker than starting from absolute scratch.” Seamlessly continuing his brother’s train of thought, Ken added, “It would be a really good way for us to ramp up and expand.”

DEBORA LIMA

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