Business Monday

Adonel Concrete expands amid a booming construction industry

ADAPTING IS KEY: ‘Understanding and adapting to the marketplace is critical,’ says Adonel’s Luis Garcia.
ADAPTING IS KEY: ‘Understanding and adapting to the marketplace is critical,’ says Adonel’s Luis Garcia. MIAMI HERALD STAFF

Company: Adonel Concrete

Location: 2101 NW 110 Ave., Sweetwater

Service: Adonel Concrete manufactures and distributes concrete used for the construction industry in Florida, from Key Largo to Vero Beach and in Haiti.

Years in business: 30 years

Management team: Luis Garcia, founder, president and chief executive

​Revenues (each of the last five years): 2010: $24 million; 2011: $29 million; 2012: $36 million; 2013: $45 million; 2014: $65 million (projected).

Employees: 210 employees in Florida and 60 in Haiti

Milestones: Expanded from one plant at its inception in 1984 to becoming the largest independent, family-owned concrete company in South Florida with 12 plants in Miami, Fort Lauderdale, West Palm Beach and Fort Pierce.

In 2010, Adonel achieved a major milestone by expanding its operations to Haiti to help rebuild earthquake damaged areas. The company now operates three plants in Haiti and is supplying concrete for a number of projects in Port-au-Prince.

Also in 2010, the company was chosen to supply the concrete for four parking garages at Marlind Park, delivering 90,000 cubic yards of concrete in seven months.

In 2012, the company continued its expansion by acquiring a plant in Fort Lauderdale. This year has seen major growth for Adonel, said Luis Garcia, with 50 trucks added to its fleet and 40 new staff members. Last week, Adonel added two additional plants in West Palm Beach, to bring its total number of plants in South Florida to 12.

Keys to success: Garcia said he has instilled in his employees the importance of knowing their customers and how best to meet their needs. “Understanding and adapting to the marketplace is critical,” he said. “The philosophy has been to be an innovator whenever, wherever, and keep delivering quality and value.”

Impact: Highlighting the impact Adonel Concrete has had on South Florida, Garcia said the City of Sweetwater in 2013 unveiled new street signs at the intersections of NW 14th Street and NW 25th Street along NW 110th Avenue in recognition of the company’s longstanding commitment to the growth and prosperity of the city. In addition, each year Adonel donates funds, construction projects and volunteer hours to several organizations including local schools, churches, the March of Dimes and Habitat for Humanity. The company also has been recognized as “Concrete Company of the Year” numerous times by the Latin Builders Association, he said.

Strategy for next steps: During the building industry’s most challenging time since the Great Depression, Garcia said Adonel Concrete remained focused on providing top quality service and products. The company instilled and developed the image of “staying power” in its employees and customers and that helped to attract notable projects, he said. Adonel was poised to begin growing the company in 2012 by hiring additional employees and expanding its number of plants in the region to best serve an industry that was rebounding. It continues to evaluate opportunities to expand its reach in Florida, with plans to increase the number of plants by year’s end, Garcia said.

—INA PAIVA CORDLE

Small Company Spotlight highlights recent business milestones such as major contracts, mergers or acquisitions by established South Florida companies with 300 or fewer employees. To be considered, companies must be willing to discuss revenues over the past five years. Email ideas to smallbusiness@MiamiHerald.com

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