What are the best clubs and can you get me in?
That’s a question South Florida entertainment executive Michael Capponi said he and other club promoters hear all too often. To offer a ready answer, Capponi and software engineer Gideon Kimbrell have teamed up to launch InList, a mobile app that curates the hottest venues and books its members for nights on the town and special events around the world.
On Monday, InList will announce it has raised $3million in funding from Moneta Group, a group of international investors, and Star Capital, a U.S.-based investment group. The company previously raised $1million in seed funding, bringing total investment in InList to $4million.
By aligning itself with major nightclub groups, InList brings together the hospitality industry and prospective clients using its concierge platform and an integration engine, which enables reservations in minutes at more than 200 of the world's most-exclusive venues in 22 cities, including Miami, Los Angeles, Las Vegas, London, Paris, Dubai and Monte Carlo, the company said. “InList is a virtual concierge,” said Capponi, who has worked in the industry since 1989 and is a South Beach pioneer.
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Users of the app can search for venues by city, but only users who are vetted and accepted as members get booking services. For InList members, there are various levels of VIP status a member can earn through repeat use of the app, and VIP membership does have its privileges, including exclusive invitations to private house parties and other rewards. “If you want to see the Academy Awards in the fourth row, we can do that for you,” Capponi said.
InList hasn’t officially launched — that will be Saturday — but like a hot club, word has gotten out, resulting in about 23,000 downloads of the app so far, Capponi said. InList participated in a couple of high-profile events this fall with DuJour magazine, Katie Holmes and Lenny Kravitz. For venue owners, InList enables them to fill VIP tables with virtually no effort, and brings new clientele to their spaces.
InList has been a work in progress for about 21/2 years. Kimbrell, a South Florida technology expert who has worked for Johnson & Johnson, Barnes & Noble and other companies, brings a decade of tech experience to the company. InList has a team of 12 in its Miami Beach corporate office, as well as curators and concierges in its cities who select the information to highlight and make bookings.
InList also announced Monday that Oleg Firer and Roman Vakhramov have joined the company’s board of directors. Firer, a board member of Star Capital, served as the executive chairman of fast-growing Unified Payments from inception until its acquisition by Net Element in April of 2013, when he became chief executive officer and a board member. Vakhramov is an international investor specializing in hospitality and real estate developments in the United States and Eastern Europe. Vakhramov is CEO of Moneta Group and a Star Capital board member.
InList is now available for iPhone and Android. Early next year, the company will expand to include another set of international nightlife capitals — including Mexico City, Toronto, Montreal and Istanbul, Capponi said. Funding will be used for expansion, marketing and product development, including a web platform “to assist the ultra wealthy,” Capponi said.
“We want to do one thing really well,” Capponi said. “If you want to know what club you should go to tonight and make sure you get a good table no matter what city in the world you are in, you can depend on the app to inform you on that.”
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