Business Monday

Startup Spotlight: Titan Paddles of Dania Beach making waves in market

<cutline_leadin>GOOD SPORTS</cutline_leadin>: Sean Collins, Carlos Menendez and Toby Grimes are the founders of Dania Beach-based Titan Paddles. The trio shares a passion for water sports and making lightweight yet durable paddles in the United States.
<cutline_leadin>GOOD SPORTS</cutline_leadin>: Sean Collins, Carlos Menendez and Toby Grimes are the founders of Dania Beach-based Titan Paddles. The trio shares a passion for water sports and making lightweight yet durable paddles in the United States. Sun Sentinel

Headquarters: 236 N. Federal Hwy., Dania Beach.

Concept: Titan Paddles was created to fill a void for quality paddles in the stand-up paddleboard market. Handcrafted in America, Titan delivers a strong, durable, yet lightweight paddle for paddleboarding enthusiasts.

Story: In 2010, Toby Grimes and Carlos Menendez set out to build a stand-up paddleboard like no other in the market. They jointly developed and patented a radically new board, which they named “Recon.” Specifically, the Recon board offers features and functionalities never before offered, such as a built-in stereo system, all-around illumination at flotation line, three waterproof storage compartments, the ability to haul cargo and a detachable fishing rod holder among other features. However, Recon requires a reasonable investment, and this project is on hold pending financing, Menendez said.

Yet, a great board requires a great paddle, the inventors reasoned, so in 2011 Titan Paddles started operations with that purpose in mind. The handcrafted paddles, which sell for $195 to $295, are sold in the United States, Caribbean and Canada, and the current generation of paddles carries a three-year guarantee, the best in the market, Menendez said.

About a third of Titan’s diverse team are military veterans. “Titan Paddles is living proof of what Americans can achieve when they work together as people regardless of descent, race, religious beliefs and/or political views — and we are very proud of it,” Menendez said.

The founders hope to manufacture the Recon someday, but for now they are busy manufacturing and selling their paddles, offered in two sizes, 10 colors and an array of designs, from their manufacturing facilities in Dania Beach. They recently received national attention when Titan Paddles was selected as one of 20 businesses nationwide in a Chase grant program that attracted 25,000 applicants. The company received $150,000, which will be used for marketing and sales, as well as for expanding manufacturing.

Launched: August 2011.

Management team: Co-owners Carlos Menendez, Toby Grimes and Sean Collins.

No. of employees: 12.

Website: www.titanpaddles.com

Financing: Recently received a $150,000 Chase grant; co-owners have provided all other funding to date.

Recent milestones reached: Moved manufacturing facilities to Dania Beach; signed Tom Jones, who has set two world records for distance stand-up paddleboarding, to use Titan Paddles exclusively; introduced its Graphic Paddles line; received JPMorgan Chase Mission Main Street Grant of $150,000. At Surf Expo, selected for inclusion in Boarders’ “Best of Surf Expo” video.

Biggest startup challenge: Overcoming the technical and manufacturing challenges in order to develop a quality product with limited financial resources.

Next steps: To flawlessly fulfill customers’ demands and expectations, and manage growth effectively in all operational areas. Looking into co-branding with retailers and evaluating other opportunities.

Nancy Dahlberg

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