Your office just landed a big client, an accomplishment that calls for Champagne and glasses for 12 pronto. Or maybe your college buddy is flying in for a long weekend, and shame on you, you forgot to stock his favorite Scotch.
Minibar, a New York-based startup that allows users to easily order wine, spirits and beer for delivery in under an hour, is set to launch its service in Miami’s downtown area and South Beach on Tuesday. The expansion comes on the heels of the company’s completion of a $1.8 million round of financing.
Available on iOS, Android and the web, the Minibar app connects users with local vendors based on their address. OK, maybe your office can’t afford Dom Perignon (though a nice Brut is available for $195.99), but there were about 20 other choices available on the site on Monday. There is a $25 minimum order.
In addition to free delivery – all customers pay is the tip – Minibar offers cocktail recipes, pairing recommendations, tasting notes and an option allowing users to send gifts. Mixers, bar supplies and other items are also available. In other words, the party can come to you.
Minibar (minibardelivery.com) is part of an explosion of delivery-service apps for drivers, food, packages and moving services for the burgeoning young population in Miami’s urban core that has more than doubled since 2000. A few months ago Postmates set up shop to deliver, well, just about anything (Postmates will deliver liquor as well, with a delivery charge.)
“It’s a great city with a vibrant cocktail culture that also values convenience,” said Minibar co-founder Lindsey Andrews. “We really want to be the go-to destination for those consumers.”
Andrews said the service, which started in New York last February, is now available in downtown-Brickell and South Beach and will soon expand outward to Midtown, Coconut Grove, Coral Gables and other areas as they sign on retailers. It’s also available in Dallas, San Francisco, Chicago and New Jersey.
Minibar users must confirm they are of legal drinking age prior to ordering. Upon delivery, each vendor is responsible for verifying the customer’s I.D.
Tip to those who share a credit card account with their parents: If you are unable to produce such information, a $20 restocking fee will be billed to the card on file.
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