Business

The n-word describes a wig cap for sale —and puts Walmart in a tough spot

A racial slur in a Walmart.com post selling a Jagazi wig cap quickly drew fire Monday on social media. Walmart claimed the post was by a third party seller. Jagazi indicated the wig cap might be an ersatz version of their product.
A racial slur in a Walmart.com post selling a Jagazi wig cap quickly drew fire Monday on social media. Walmart claimed the post was by a third party seller. Jagazi indicated the wig cap might be an ersatz version of their product. AP File

America’s No. 1 big box retailer spent part of Monday apologizing for its website including America’s No. 1 racial slur in a product description.

On Walmart.com, a seller posted a wig cap to which the user attaches hair extensions to make a wig as being a Jagazi brand cap and coming in the color “Nigger Brown.” Social media quickly demanded answers from the home office in Bentonville, Arkansas.

Walmart removed the seller’s post and posted an explanation to its Twitter account.

United Kingdom-based Jagazi posted a message on its website that indicated some offense to the slur and great offense to someone selling fake Jagazi.

“We woke up this morning to the news that someone has used our name, Jagazi, to list an item. Please beware that we are reporting this to as many people as we can and trying to get all the listings pulled down. The real Jagazi is a 100% black company for black people. People have often used our brand name to try and sell their products. Please be aware. Very sorry for all the distress this has caused. We are feeling the pain here as well. Most shocking!”

David J. Neal: 305-376-3559, @DavidJNeal

This story was originally published July 18, 2017 at 10:16 AM with the headline "The n-word describes a wig cap for sale —and puts Walmart in a tough spot."

Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER