Jason Derulo in the house!
At 6 p.m. Thursday, the “Swalla” singer will be at Bloomingdale’s Aventura to celebrate the expansion of his sneakers brand LVL XIII.
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Derulo launched the upscale sporty footwear line with his business partner NFL star Antonio Brown last year, he told Footwear News. The collaboration came to be when Brown sent Derulo a pair of shoes to wear for an appearance. “I wore the shoes, and apparently destroyed them, but I started looking at the shoes and became obsessed with his work. So I invited him to my place in L.A., and we hit it off,” said the South Florida native.
— Jason Derulo (@jasonderulo) October 9, 2017
For fall, the two pals launched more items besides sneakers in an exclusive partnership with Bloomingdale’s.
Expect to see accessories (many of which are convertible) like backpacks, raincoats, T shirts and light coats.
A portion of proceeds from the sale of merchandise will go to victims of Hurricane Maria.
Always the professional, Derulo may be a bit distracted and here’s why: TMZ reports his SoCal home was robbed; thieves got away with about $600,000 in jewelry and $80,000 in cash. He was not home at the time.