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After a suspected OD, ‘looksmaxxer’ was just dealt a career blow

clavicular braden peters selfie
A selfie of Braden Peters, known to fans as Clavicular. Screengrab from @clavicular0’s Instagram.

Braden “Clavicular” Peters is having a tough month.

Last week, the so called looksmaxxer, a genre of people (mostly males) who alter their looks dramatically for Internet clout, was hospitalized for a suspected overdose in Miami. The 20-year-had been livestreaming at Mary Brickell Village.

On Thursday, the young man shared on X that he’d lost a major source of income.

“Very sad news,” Clavicular began the post. “My YouTube channels @ LiveWithClav & @ ClavLooksmax were terminated this morning with no warning or explanation.”

Peters explained that the channels served a higher purpose than viral views, consisting of livestream VODs (videos on demand) as well as free courses “to empower young men to be the best versions of themselves.”

The New Jersey native who now calls South Florida home added that he and his team worked hard to ensure they “strictly” followed the rules and blurred out all inappropriate language and sensitive topics.

A rep from the video sharing platform confirmed to Variety that they axed the content creator’s original channel in November 2025. The reason, in a nutshell: Peters’ clips facilitated access to websites that violate YouTube’s illegal or regulated goods policy protecting the community. That means he either wittingly or unwittingly steered folks toward pages selling flagged content (we won’t mention what it is here).

The terms of service prohibits creating new channels after a removal, so the influencer’s money train has stopped, at least on that particular avenue (a widely viewed clip can net the user thousands of dollars).

Because once you’re banned, you’re banned for life and no longer “entitled to earn any revenue,” says YouTube’s terms of service agreement. “We may also withhold unpaid earnings and refund advertisers or viewers for purchases where appropriate and possible.”

Bright spot: Peters still can spout about drastic self-improvement on Kick and TikTok.

Madeleine Marr
Miami Herald
Celebrity/real time news reporter Madeleine Marr has been with The Miami Herald since 2003. She has covered such features as travel, fashion and food. In 2007, she helped launch the newspaper’s daily People Page, attending red carpet events, awards ceremonies and press junkets; interviewing some of the biggest names in show business; and hosting her own online show. She is originally from New York City.
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