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And just like that, SJP’s wine has made it to Miami. We have deets

Photo by John Nacion/Getty Images

Back in July, Publix shoppers were aghast when they spotted Sarah Jessica Parker strolling through a store in Central Florida on a random Wednesday.

Turns out the “Sex and the City” star wasn’t on the hunt for a BOGO. The 60-year-old actress was there checking out the shelf space in the liquor department at a location in Lakeland, where the supermarket chain is headquartered.

Aside from her amazing thespian skills, Parker is also a big shot in the booze business, collabing on a few bottles with New Zealand wine company Invivo. Their most recent project is a French rosé, a mix of NYC sass meets Provence.

And good news for those who need a quick stocking stuffer: The sweet (ish), full-bodied blush just arrived in Miami-Dade County Publix stores.

Parker is loving her new gig – calling the whole vineyard to store process a “great joy.”

“Our goal was always to make a rosé that you reach for again and again, whether you’re unwinding at home or celebrating with friends,“ the fashionista says in press materials. “Visiting Lakeland and meeting the Publix team earlier this year and seeing their genuine passion for quality and their customers, makes this launch even more meaningful.

“I hope everyone enjoys discovering it as much as we’ve loved creating it.”

Info: Invivo X SJP Rosé is priced at $17.99. If you don’t see it on the shelf, ask the manager to order it, a Publix rep tells the Miami Herald.

Madeleine Marr
Miami Herald
Celebrity/real time news reporter Madeleine Marr has been with The Miami Herald since 2003. She has covered such features as travel, fashion and food. In 2007, she helped launch the newspaper’s daily People Page, attending red carpet events, awards ceremonies and press junkets; interviewing some of the biggest names in show business; and hosting her own online show. She is originally from New York City.
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