‘Excuse me, what?’ Sarah Jessica Parker just popped into this Publix in Florida
Shopping really was a pleasure for “Sex and the City” fans at a Publix in Central Florida last week.
On Wednesday, Sarah Jessica Parker stopped by to promote her new wine, a French rosé, and check out the shelf space at a store in Lakeland, where the supermarket chain is headquartered.
A thrilled fellow shopper snapped the actress at the store located at the Oakbridge Centre and posted it on the public Facebook page “We Live in Lakeland & I Have Questions.”
Parker is walking around the deli/bakery area, wearing a printed mid-length dress and — what would shoe freak Carrie Bradshaw say?! — flats.
FB commenters ouldn’t believe they were seeing the NYC fashion icon in such an everyday setting in the middle of nowhere.
“Oh my God!”
“Excuse me, what?”
“I would’ve [bleeped] myself.”
“This has to be the most random celebrity sighting ever, lol.”
On Instagram, Parker shared a clip of her announcing that her Invivo X SJP was coming to Publix. Alongside a video of her signing a bottle, she wrote, “Yep, it’s true.”
It will be available in September, she write, adding, “We’ll cheers to that!”
The 60-year-old mother of three collaborated on this vino with two New Zealand business partners who also happen to be childhood friends, Invivo heads Tim Lightbourne and Rob Cameron.
The “And Just Like That” star already helped create a sauvignon blanc and a pinot noir with the Down Under duo, and they couldn’t be more pleased.
“There’s no denying that [she] has universal appeal spanning multi-generations and significant influence that appeals to our audience,” Lightbourne told Forbes last year. “Demystifying the wine process with a respected and credible businessperson who is successful in multiple fields is a powerful tool to engage wine drinkers of all ages.”
Cameron explained that Parker is involved in all aspects of the business, from the blending of flavors to the commercial and creative side. The Emmy winner even used her pinkie finger to hand paint the “X” on the label.
“She is phenomenal and comfortable talking about wine,” he said. “And it’s a real ‘pinch me’ moment for Tim and me.”
Publix confirmed to the Miami Herald that her wine will be in “select” locations in the Sunshine State sometime in the fall.
This story was originally published July 1, 2025 at 4:42 PM.
