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This weekend, the Guitar Hotel in Hollywood is ground zero for bikinis. How to go

Model Katie Austin walks the runway during the 2022 Sports Illustrated Swimsuit Runway Show at the W South Beach beachfront pool in Miami Beach, Florida, on Saturday, July 16, 2022.
Model Katie Austin walks the runway during the 2022 Sports Illustrated Swimsuit Runway Show at the W South Beach beachfront pool in Miami Beach, Florida, on Saturday, July 16, 2022. dvarela@miamiherald.com

Suit up. The Seminole Hard Rock Hotel & Casino Hollywood is going to be bikini central all weekend long.

The kind folks at Sports Illustrated Swimsuit are throwing a big bash to celebrate the launch of its 2023 issue, and you’re invited.

The festivities kick off Friday night at Hard Rock Live with a 9 p.m. performance by Grammy Award winner Kim Petras, behind the Kate Bush cover remix hit “Running Up That Hill.”

READ MORE: Megan Fox tells SI she’s insecure about her looks and we just can’t

On Saturday and Sunday, expect to see many models in your midst. On site will be such OGs as Brooks Nader, Camille Kostek and Katie Austin, the daughter of ’80s fitness queen Denise Austin.

Throughout the property will be Instagrammable installations, activations and adventures; e.g., beauty bars for makeup touch-ups; a portrait station where you strike a pose for a local artist; and a so-called Dream Closet, where you design your very own on trend suit.

Sports Illustrated Swimsuit Island

When: 11 a.m.- 4 p.m. Saturday, 11 a.m.-3 p.m. Sunday

Where: Seminole Hard Rock Hotel & Casino Hollywood, 1 Seminole Way, Hollywood;

Cost: Tickets will be available to the general public at 10 a.m. Friday, starting at $55 for the Friday night concert. A two-day pass for the weekend parties is $50 at sitickets.com.

Read more about the events at swimsuit.si.com.

This story was originally published May 17, 2023 at 12:36 PM.

Madeleine Marr
Miami Herald
Celebrity/real time news reporter Madeleine Marr has been with The Miami Herald since 2003. She has covered such features as travel, fashion and food. In 2007, she helped launch the newspaper’s daily People Page, attending red carpet events, awards ceremonies and press junkets; interviewing some of the biggest names in show business; and hosting her own online show. She is originally from New York City.
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