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‘I still can’t believe it’s reality’: Maluma announced he’s collaborating with Madonna

Interview with reggaeton-pop singer Maluma

Reggaeton-pop singer Maluma has become one of Latin music’s biggest stars, drawing hundreds of millions of fans for sexy music videos like “El Contrato.” The Colombian native hits the Fillmore Miami Beach Friday and Saturday in his first U.S. tour
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Reggaeton-pop singer Maluma has become one of Latin music’s biggest stars, drawing hundreds of millions of fans for sexy music videos like “El Contrato.” The Colombian native hits the Fillmore Miami Beach Friday and Saturday in his first U.S. tour

This is one collaboration we didn’t see coming.

On Monday, a picture of Madonna and Maluma popped on the Colombian rapper’s Instagram.

There they are, posing: She’s in a wedding dress, he’s in a flashy red suit.

“This seems incredible but I still can’t believe it’s reality!” he wrote in Spanish. “On April 17 we will launch our song called “Medellín...M&M.”

The pop queen was more mysterious, posting the same picture, with just the letter “X,” along with Wednesday’s date.

Maluma y Shakira hablan sobre su amor por el fútbol, llevar a los niños de gira, y más.

Madge fans will have long known that “X” stands for her latest alter ego, Madame X, that’s she’s been teasing on social media awhile. That’s also the name of her newest album.

And really sharp celebrity watchers knew back in February, something was up with these two when Madonna posted a picture of herself with the “Trap” superstar. They were in a recording studio, “Cooking up some Fuego!”

So who exactly is Madame X, you ask?

In a recent video tease, Madonna explains she is a “secret agent, traveling around the world, changing identities, fighting for freedom, bringing light to dark places. She is a dancer, a professor, a head of state, a housekeeper, an equestrian, a prisoner, a student, a mother, a child, a teacher, a nun, a singer, a saint, a whore.”

So, yes, Wednesday is the day. Noon is the time.

MADONNA MADAME X STANDARD COVER.jpg
The cover of Madonna’s new “Madame X” album, due June 14, 2019. Live Nation/Interscope Records/Maverick

She also released an image of her new album’s front cover and the listing of 15 tracks on the deluxe version (13 on the standard edition.) There is a second collaboration with Maluma on the album called, “Bitch I’m Loca.”

If you still want more Madonna and Maluma, the pair will figure in the unveiling of the world premiere of her video and single “Medellín” during a globally televised MTV music event, “MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere,” at 4 p.m. eastern standard time and 1 p.m. Pacific time.

Madonna and British DJ Trevor Nelson will be live in London for a conversation about the influences of her new album. Maluma will join live from Miami, according to Madonna’s publicists. There will also be MTV-hosted events in New York City, Milan and São Paulo.

And she may be 60 years old, but this lady is really good at promotion, people. So learn from the best.

While many people seemed enthused about the partnership, there were the haters, of course.

“That’s how far you’ve fallen, Madonna! You have to sing with a reggetonero to be successful! Gross.”

Another poster called the erstwhile Material Girl her an “old vampire” who sucks the blood of young talent. Yikes.

‘I won’t listen to that noise,” wrote another.

Let’s hope it’s a good song and we’re keeping an open mind.

One social media user summed up our feelings:

“Seriously. Why so much resentment? Madonna is an amazing lady and Maluma is making history. Let’s hope it’s a great duo. At least it’s bringing attention to Colombia. Wishing this [track] great success.”

Miami Herald Real Time/Breaking News reporter Howard Cohen, a 2017 Media Excellence Awards winner, has covered pop music, theater, health and fitness, obituaries, municipal government and general assignment. He started his career in the Features department at the Miami Herald in 1991.
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