Fashion

No, you can’t try that lipstick. Playtime at your favorite makeup store is canceled

We get it. You’re aching to get back to a bit of normalcy, and to look like a human being again.

People won’t to have wait much longer, at least in Miami Beach.

City Manager Jimmy Morales said 602 retail stores, including 141 barbershops, hair and nail salons, will be given a green light to reopen next Wednesday.

The reopenings are part of Miami-Dade County Mayor Carlos Gimenez’s plan to “reactivate” sectors of the economy.

Before you start filling your daily planner, know that the places you visited before shelter in place orders took effect, could look a lot different.

And though it’s looking like you can get hair and nails done, your face will have to wait. Is makeup canceled too?

For those who love dawdling at a beauty supplies store like Ulta and Sephora, sorry to break it to you, the answer is maybe.

Department stores are notoriously finicky about customers trying cosmetics on by themselves, but millennial-friendly places like Ulta and Sephora invite you to do just that.

Thanks to coronavirus, the fun’s over, for now.

In April, Sephora abruptly laid off 3,754 part-time and seasonal employees. About 9,000 employees remain, receiving full pay based on the average hours they previously worked.

The website, where you can still order most products, says, “For the health and safety of our clients and employees all our stores in the U.S. and Canada are currently closed.”

Competitor Ulta, with 85 stores in Florida, temporarily furloughed its associates as of April 19, and recently launched curbside pickup for online orders. Salon service and in-store shopping are still on hold.

On Tuesday, Ulta’s CEO Mary Dillon announced that the company is “committed to everyone’s safety” going forward. In an email to fans of the brand, the head of the Illinois-based company outlined Ulta’s “Shop Safe Standards.”

There is also information what employees are doing about preventing the spread of COVID-19 on the website.

Once stores are operational, all workers will be required to wear face masks and they “ask” that customers do as well, said Dillon, who is forgoing her base salary and made a personal donation of $500,000 to the Ulta Beauty Associate Relief Program.

Gone are the days of playing around with different colors and shades. Samples, which once were free and open, will now only be in the display case. You will no longer get to check out how it looks before you buy.

Ulta spokeswoman Eileen Ziesemer told the Miami Herald that a re-opening plan is “phased.”

“We will continue to leverage government and health guidance to inform our phased reopening,” she said. “In the meantime, we do hope your readers enjoy the convenient, limited-contact shopping option with curbside pickup.”

To stay abreast of stores reopening in Florida, go to https://www.ulta.com/ways-to-shop-ulta-beauty/

As for Sephora, the LVMH-owned company has made no public announcement about how brick and mortar stores will operate in the future.

In a statement to Dissent political magazine on Monday, Sephora said, “We have shared high-level guidance on our anticipated reopening procedures with our internal teams, but the details have been evolving as plans continue to develop and local governance dictates some of the details. We will communicate our final plans with our external community in the coming weeks, and any information regarding our reopening plan prior to that is still being updated based on conditions in local markets.”

Madeleine Marr
Miami Herald
Celebrity/real time news reporter Madeleine Marr has been with The Miami Herald since 2003. She has covered such features as travel, fashion and food. In 2007, she helped launch the newspaper’s daily People Page, attending red carpet events, awards ceremonies and press junkets; interviewing some of the biggest names in show business; and hosting her own online show. She is originally from New York City.
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