Shell Built an EV and It's Actually Pretty Brilliant
For decades, oil companies and battery electric vehicles occupied opposite sides of the transport debate: Shell's latest concept car carries a layer of irony.
Instead of defending combustion technology (pretend to forget the org.'s heavy investments in lubricants, fuels, and even efficiency techs that support ICE), the energy giant recently parted the curtain to reveal a battery electric vehicle that argues the industry can make EVs better through engineering rather than by installing larger battery packs.
Unveiled at the HORIBA MIRA proving ground in the United Kingdom, Shell's Triple 10 Challenge Concept Car is designed around three measurable targets. The company says the car can charge from 10% to 80% in 9 minutes and 54 seconds, achieve an energy consumption figure of about six miles per kilowatt-hour, and limit its estimated life cycle carbon footprint to about 2,200 lbs of CO2 equivalent.
The project reflects a design philosophy that shifts attention away from battery capacity and toward energy efficiency, thermal management, weight reduction, and vehicle architecture. Ultimately, the oil giant is teaching the EV industry how it's done.
Thermal Fluid Replaces Conventional Cooling Strategy
This is how Shell did it: Instead of relying on the water-glycol cooling systems found in most BEVs, the concept uses Shell Recharge dielectric thermal fluid. The fluid enables direct immersion cooling for the battery while also cooling the motor and power electronics through a single cooling circuit.
According to Shell, this architecture removes much of the piping and hardware required by conventional systems, allowing engineers to reduce battery pack size, vehicle weight, and manufacturing cost. The company estimates the battery pack costs about 25% less than a comparable design while delivering more than 30% better overall energy efficiency than many current production EVs.
Shell also claims the concept reaches its charging target using a 175-kW charger rather than chargers exceeding 300 kW that many vehicles require to achieve similar charging times. During charging, the vehicle is said to add roughly 15 miles of driving range per minute, compared with an average of around 8 miles per minute for many EVs using the same charging power.
British Engineering Partnership Builds on Long Efficiency Program
The project brought together British engineering firms including RML, Empel Systems, and HORIBA MIRA. RML developed the battery architecture, Empel Systems engineered the electric drive units, and HORIBA MIRA carried out testing under simulated climate conditions to validate the cooling system.
The concept also continues Shell's efficiency program that stretches from the Shell Eco-marathon student competition through Project M in 2016 and the Starship freight truck program. Those projects focused on extracting more distance from every unit of energy rather than increasing energy storage alone.
It is unlikely the Triple 10 Challenge reaches production, but the concept delivers a message with historical significance. One of the world's largest oil companies is now arguing that the next leap in electric mobility may come not from larger batteries, but from smarter thermal engineering and efficiency.
This story was originally published by Men's Journal on Jul 10, 2026, where it first appeared in the News section. Add Men's Journal as a Preferred Source by clicking here.
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This story was originally published July 10, 2026 at 7:53 AM.