Reese’s Ruled Easter 2025 Candy Orders Across 35 States, DoorDash Data Reveals
Easter baskets across the country had one thing in common this year: a whole lot of Reese’s. DoorDash offered a snapshot of 2025 Easter candy trends based on what people ordered, and the data painted a clear picture of a nation that can’t get enough of the chocolate and peanut butter combination.
Reese’s Pieces claimed the No. 1 spot nationwide, according to DoorDash, proving that a plastic carrot full of peanut butter candy is the perfect holiday gift. When broken down by state, Reese’s Peanut Butter Bunnies hopped into the top position in 35 states, including California, New York, Texas and Florida, making it the clear favorite of Easter baskets last year.
The candy-coated crunch of the Reese’s Pieces Peanut Butter Easter Candy Gift Bag was the favorite in seven states, including Alaska, Vermont and Wisconsin.
DoorDash’s data suggests Americans prefer Easter candy that’s perfect for baskets, easy to hide during egg hunts and simple to share — or enjoy on their own.
Some States Broke From the Reese’s Trend
While Reese’s swept most of the country, a handful of states broke from the pack with distinctly different tastes.
Kinder Joy Eggs landed in the top spot in four states: Colorado, Maine, Washington and Wyoming. Haribo Sour Easter Grass won across three states — Delaware, Hawaii and Virginia — as the popularity of sour candy continues to rise. New Mexico stood alone as the only state crowning the Lindt Dark Chocolate Gold Bunny as its top pick.
Yellow Peeps Are Still a Classic Favorite
From classic yellow to modern color drops and a few unexpected flavors, Peeps marshmallow chicks have become the unofficial mascots of the Easter season. While yellow still leads the pack, DoorDash’s data shows America’s Peeps preferences have officially gone full pastel.
Yellow Peeps took the top spot in 18 states, including Arizona, Colorado, Michigan, Texas and Washington. Blue wasn’t too far behind, rising in 16 states including California, Florida, Virginia and Wyoming. DoorDash called blue the “it” color of the season and noted it wouldn’t be surprising if blue becomes even more popular in years to come.
Lavender Peeps also made a strong showing. Nine pastel-loving states, including Delaware, Hawaii and Pennsylvania, preferred the soft spring vibes of lavender marshmallow chicks.
Parents Are Making DIY Easter Baskets More Than Ever
The candy data wasn’t the only trend DoorDash spotted this Easter. Parents went full Easter Bunny mode to curate the ultimate DIY baskets, driving demand for a range of supplies well beyond sweets.
Storage baskets saw a surge of 440 percent, sidewalk chalk orders jumped 360 percent, food coloring rose 220 percent and arts and crafts supplies climbed 70 percent, according to DoorDash. The numbers suggest that for many families, Easter is about more than store-bought candy — it’s about building a personalized experience from scratch.
This article was created by content specialists using various tools, including AI.
