Miami-Based AI Tech Company Linkme Powers FIFA’s World Cup Link in Bio Hub Across Global Platforms
A Miami technology company is becoming part of FIFA’s World Cup digital experience, giving Linkme a visible example of how link-in-bio platforms can support large-scale social campaigns.
Linkme, the Miami-based AI-powered link-in-bio platform that helps creators, companies and brands manage social traffic, is now being used by FIFA to support its World Cup link-in-bio experience across social and digital channels.
The partnership is designed to give fans a central destination for World Cup-related information and experiences, including match schedules, highlights, ticketing, venue details, broadcast links, merchandise, team pages and fan activations.
For businesses and creators searching for a link-in-bio platform, FIFA’s use of Linkme shows how the category is moving beyond static profile links and into social media infrastructure that can support major campaigns, analytics and monetization.
“FIFA choosing Linkme, to me, reflects what we have been building toward: a link-in-bio platform that helps people, businesses and global brands make social media more connected and actionable,” said Net Kohen, CEO of Linkme. “The World Cup is a substantial stage in global culture, and Linkme is helping funnel fans from Instagram, TikTok, Facebook, X, YouTube and every other major social platform into one connected World Cup experience. We’re proud to be powering FIFA’s link-in-bio, but the bigger story is what this proves for every business: social media can be a growth engine, and Linkme is the infrastructure that turns attention into action.”
Linkme has grown rapidly by giving creators and businesses a simple way to connect audiences from social media to the destinations that matter most. The company says a substantial influx of people visited a Linkme page over the past 12 months.
While Linkme started in the creator economy, the company has increasingly expanded into brands, venues, restaurants, athletes, retailers and large organizations that need better ways to manage social attention. The company is building AI-powered tools to help those users organize links, guide followers, analyze engagement and convert social media traffic into action.
FIFA’s use of Linkme shows how important that infrastructure has become. World Cup content reaches fans across dozens of channels and formats, from highlights and team announcements to creator-led clips and live updates. Linkme helps organize that attention into one flexible destination.
“At World Cup scale, every click matters,” said Daniel Benlulu, Chief Strategy Officer of Linkme. “Fans are coming from every country, every language and every platform. Our job is to make the path from social media to the right World Cup destination feel instant.”
For Miami, the announcement is another sign that local technology companies are competing for global sports and entertainment opportunities. Linkme is headquartered in Miami, where the company has built its team while serving creators, public figures, businesses and brands around the world.
“Miami gives us the right DNA for this moment,” Kohen said. “It is international, fast-moving and deeply connected to sports, culture and entertainment. FIFA using Linkme for World Cup social media efforts proves that a Miami tech company can build infrastructure for the biggest stages in the world.”
The company says its tools help teams update destinations quickly, manage campaigns across platforms and understand where social traffic is going. For FIFA, that means one platform can help route fans from Instagram, TikTok, Facebook, X, YouTube and more to the World Cup content they are searching for.
As the World Cup draws global interest, Linkme is positioning its platform as a way to help connect social media engagement with fan-facing digital destinations.
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