Fitness power couple PJ and Celeste Braun joined others within the industry to celebrate the grand opening of Boca Nutrition & Smoothie Bar inside the Busy Body Fitness Center on Sunday, June 14 in (South Florida) Boca Raton.
The store is the latest venture for PJ Braun and his partner Aaron Singerman, whose portfolio also includes Prime Nutrition and Blackstone Labs.
“The response has been great,” Braun said. “We have our own supplement line and a built-in reputation in the industry. We wanted to have a place to sell our products and other products at a reasonable price, as well as smoothies. We also wanted a place to sell my wife’s clothing line. It’s nice to see it happen within such a short time frame.”
Of course, WWE fans know Braun’s better half as Kaitlyn. The former Diva’s champion built her name through modeling, fitness and bodybuilding competitions. When she retired from the ring, Celeste had aspirations of starting a business combining many of her passions. The result was Celestial Bodiez, which includes varying style leggings, tops and other workout apparel. The leggings in particular tighten the waist and extenuate the dairy air
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“It’s growing like crazy because we do all of our marketing through social media,” Celeste said. “That is how I’ve grown our entire business with my husband. We encourage girls to post pictures on Instagram wearing the pants. It shows them to join the movement and be proud of the way they look.”
The #bootyscrunch is popular on numerous social media platforms. Celeste enjoys growing her brand with the support of her husband.
“We are like constantly doing stuff,” she said. “It’s nice to be able to have this kind of relationship because it’s not like I can’t work with him because we are together the entire day. We are best friends who have like minds, but are different at the same time. He is a very good businessman. I, on the other hand, my brain works the other way. So he helps me there. I’m more involved in the creative decisions. We are a dream team.”
Bodybuilding pros and fitness models Stephanie Mahoe, Ava Cowan, Aaron Clark, Marissa Rivero, Flex Lewis, John Meadows and Aaron O’Connell filled the guest list. Excell Auto Group showcased many exotic cars in the parking lot. Seminars were hosted throughout the afternoon including one with posing and presentation instructor Kenny Wallach.
Heather Reicher, seen as Kid Cadet interviewing the stars of South Florida indie group Ronin Pro Wresting, is a happy customer of Celestial Bodiez. An avid supporter, she attended the opening.
“I’m buying some more space pants or booty scrunch pants,” she said. “I’m wearing a pair right now. I can definitely say I attract more attention in the gym now than I ever have before. She definitely knows what she is doing as far as creating a line for women of different shapes and sizes. She is very sweet actually. She said if I ever needed any advice I could reach out to her. She is super personable, especially on a crazy day like today. I appreciate the fact she took the time to say hi.”
- Boca Nutrition & Smoothie Bar is inside the Busy Body Fitness Center, 9183 Glades Rd. in (South Florida) Boca Raton.
Follow them on Twitter @BocaNutrition.
- Follow PJ Braun @BraunFitness
and Celeste Braun @CelesteBonin.
- Visit www.CelestialBodiez.com.
- Follow me @smFISHMAN
- Pro Wrestling On the Web