What do media changes mean to your business? This panel event has answers
Where do you get your news? On your phone? Facebook? The Daily Show?
The explosion of media options has profoundly affected how each of us gets our information. It has also brought dramatic changes to media companies old and new.
Amid these changes, how do newsrooms decide what to cover? What are the most effective ways for companies to tell their own stories? And what does this all mean for Miami as a media hub?
The Miami Herald is bringing together top media executives and experts to help answer these questions on Feb. 28 with a CEO Roundtable live conversation that is open to the public.
Our topic is the changing media landscape and what this means to your business and the Miami economy. Media executives will discuss how their own strategies are changing as a result of audience habits, and how that affects content and coverage. A second panel of practitioners — an advertising executive, digital marketer and brand strategist — will discuss their strategies around spreading the word.
The event will be held at the offices of The Miami-Dade Beacon Council, 80 SW 8th St #2400. Tickets cost $25 and can be purchased at bit.ly/2HeiJ5G.
The agenda and speakers noted below are subject to change.
How media is changing -- and what it means for your business
8 a.m.: Coffee and networking
8:30 a.m. Program begins
- Overview of today’s media landscape: Jennifer Preston, vice president of journalism at the John S. and James L. Knight Foundation
9 a.m. What the changing media industry means to the Miami economy. An interview with Michael Finney, president and CEO of the Miami-Dade Beacon Council.
9:15 a.m. Media executive panel: How media companies are changing their strategies, and what it means for content
Panelists:
- Tom Hudson, vice president of news, WLRN radio
- Aminda Marques, executive editor, the Miami Herald Media Company
- Garth Reeves Jr., editor, Miami Times
- Jessica Rodriguez, president and COO, Univision Communications Inc.
- Luis Silberwasser, president of the Telemundo Network
- Alex Villoch, publisher, the Miami Herald Media Company
10 a.m. Practitioners panel: Strategies for advertising, social media and branded content for a changing media landscape
- Ned Duggan, vice president, brand managing director, BACARDĺ
- Jonathan Schwartz, CEO, Bullseye Strategy digital marketing
- Jeff Steinhour, founder of Markham & Stein advertising agency
Moderators: Rene Rodriguez, reporter, and Jane Wooldridge, business editor, the Miami Herald
This story was originally published February 14, 2018 at 2:08 PM with the headline "What do media changes mean to your business? This panel event has answers."