Inter Miami and adidas ink deal, Nu Stadium to feature largest team store in MLS
.jpg "FOXBOROUGH, MASSACHUSETTS - JULY 9: The Inter Miami logo and captain's arm band are seen on the adidas MLS jersey of Lionel Messi #10 during the game against the New England Revolution at Gillette Stadium on July 9, 2025 in Foxborough, Massachusetts.(Photo By Winslow Townson/Getty Images)")
Be prepared to see a lot of adidas logos around Inter Miami’s Nu Stadium, set to open April 4 for the game against Austin FC. The club and adidas on Tuesday announced a five-year club-level partnership.
As part of the deal, Inter Miami’s 11,000 square-foot, two-story team store, the largest in Major League Soccer, will feature adidas experiences for shoppers.
MLS has a league-wide partnership with adidas, but this marks the first MLS club-specific agreement of its kind. Team captain Lionel Messi signed a lifetime partnership with adidas in 2017, estimated to be worth over $10 million to $25 million annually. The partnership includes exclusive product lines and a share of profits from his Inter Miami jersey, which is the best-selling adidas soccer shirt in the world.
The adidas brand will have a strong presence all over the stadium and around Miami Freedom Park, as well as a footprint on the team’s preseason tours, on social media and in-stadium signage.
“This partnership at the Club level allows us to further expand our joint efforts in advancing fútbol culture and expression worldwide,” said Inter Miami President of Business Operations, Xavier Asensi. “We are energized that adidas shares our vision and believes in Inter Miami’s ambition to be among the top clubs globally. With this shared mindset, we look forward to creating memorable experiences and products for our fans everywhere.”
Earlier this year, adidas CEO, Bjørn Gulden visited Nu Stadium and said: “I’m extremely impressed seeing the investment here and hearing the plans that Inter Miami CF has for this fantastic city. It’s of course one of the anchors for growing soccer in America. I’m looking forward to the first game. We believe in the project, and I’m also sure we will extend after the five years. We are really excited about the future both for Inter Miami and of course for soccer in general in this country.”
This story was originally published March 24, 2026 at 9:06 AM.