David Beckham announces name, logo for new MLS team in Miami
Two weeks ago, David Beckham and his team released the team crest for their Miami-based Major League Soccer club called Club Internacional de Fútbol Miami — or Inter Miami FC, for short.
But what went into the creation of the black-and-pink emblem that will serve as the lasting image of the team once it begins play in 2020? Beckham and his team explained the process in a three-minute video posted Tuesday night to YouTube.
The team had two major questions it wanted to answer when it was crafting the crest, according to Jorge Mas. No. 1: What is a proper reflection of our city? No. 2: What do we want it to mean?
Enter Kimou Meyer, the executive creative director at the design firm Doubleday & Cartwright.
“Hey it’s David,” Meyer recollected. “I’m rolling up Thursday. We’re coming straight from China. I’ll be in your office. Be ready.”
Meyer’s first reaction?
“Our office. ... Does it look decent enough for David Beckham?” Meyer said.
It apparently worked out fine because Beckham and Co. trusted Meyer to create the logo.
The final product became the black circular logo with pink trim. Two great white herons serve as the focal point, with their pink intertwined legs forming a letter “M.” A pink eclipse rests between the birds, with “Miami” written in pink text above them.
At the bottom of the logo is the roman numeral MMXX, which translates to 2020, the year the team is scheduled to begin play.
“I just hope we’ve created something everyone can be happy with,” Beckham said. “I know our rivals won’t really care, but we care.”