E! announced a second season pickup of the one-hour, drama-fueled reality series “WAGS,” just ahead of the season one finale airing Tuesday, Oct. 6th at 10 p.m. EST/PST.
Produced by Machete Productions, the hit series is centered around the competitive, fast-paced, and glamorous world of the beautiful, outspoken women who make up an exclusive club of wives and girlfriends of today’s hottest professional athletes.
The show features former WWE Diva Kelly Kelly (Barbie Blank). E! also broadcasts “Total Divas,” a reality type show focused on the lives of several WWE divas.
Season two of “WAGS” will air in 2016.
“WAGS” currently averages 762K Total Viewers and well over half a million P18-49 (568K) in L3s with the most recent installment hitting 600K in the demo, up +5% versus the season to date and building +179% versus LS deliveries (9/22). The series is a massive hit among young women ranking as a Top 6 new series across ad-supported cable for 2015 among highly-coveted W18-34 (421K) joining E!’s I Am Cait (#4) and The Royals (#5). The series delivers E!’s youngest audience with a median age of 24, as well as the network’s most diverse audience driven by African American viewership (59% of P18-49). Additionally, 55% of “WAGS” viewers are W18-34 and, within that young female demo specifically, 38% are African American.
“In its freshman debut, ‘WAGS’ has caught the attention of millions of viewers and become a fan favorite, particularly among young, diverse women,” said Jeff Olde, Executive Vice President, Programming & Development, E!. “With the return of the series, viewers will get an even deeper look behind-the-scenes of this exclusive celebrity lifestyle and unique point of view inside the world of sports.”
“WAGS” (Wives and Girlfriends of Sports Stars) takes viewers on a wild ride into the lives of some of today's hottest professional athletes from the perspective of the women who stand by their side. These WAGS are playing the most competitive sport out there: getting and keeping that pro-athlete man.
The E! series follows an elite group of close friends who are bound together by a strict hierarchy, unspoken rules and plenty of drama - and those who have the coveted ring and a husband with a contract are the ones with all the power. These women are constantly strategizing and fine-tuning their playbooks to keep their place in the line-up among the other WAGS, and to maintain the high-profile celebrity lifestyle that comes along with that role, all while aspiring to their own career goals which include taking over the world of modeling, styling, designing and blogging. As in sports, this game is all about getting that "W" and this pack knows how to play the field!
In the season one finale, Autumn Ajirotutu accuses Natalie Halcro of being in a fake relationship with NFL linebacker Shaun Phillips. At the same time, Natalie gets cold feet about taking things with Shaun to the next level. Meanwhile, Sasha Gates faces complications with her pregnancy, and Olivia Pierson's love life takes a promising turn when Jacksonville Jaguars’ tight end Marcedes Lewis asks her out on a date. The finale of E!’s “WAGS” airs Tuesday, October 6th at 10 p.m. EST/PST only on E!
“WAGS” is produced by Machete Productions with Amber Mazzola and Lori Gordon serving as executive producers.
About E! Entertainment
E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social.
E! programming includes core franchises “E! News,” “The Soup” and “Fashion Police,” popular series “Keeping Up with the Kardashians,” “Total Divas,” “#RichKids of Beverly Hills,” “Botched,” “House of DVF,” new series “I Am Cait,” and “Stewarts & Hamiltons,” as well as the network’s first original scripted series “The Royals.”
Additionally, E!'s “Live from the Red Carpet” signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
For corporate information, visit
Founded in 2001, Machete Productions is the brainchild of Emmy-nominated Executive Producer Amber Mazzola. Since it’s formation, Amber and Machete have produced several series for E!: “Pretty Wild,” “The Dance Scene,” “Dirty Soap” and now “WAGS.” Machete also produces CNBC’s breakout original series “The Profit,” featuring Marcus Lemonis, currently in its third season.
For information visit