Gooooooal! Soccer ball condom billboards greet World Cup fans in Miami
Drivers navigating Miami’s busy streets are doing a double-take this week, courtesy of a massive public health blitz timed to coincide with the FIFA World Cup.
Capitalizing on the large crowds flooding Miami to watch soccer, the AIDS Healthcare Foundation has rolled out safe-sex billboards with giant soccer-themed condoms.
By blending the high-stakes thrill of a game-winning goal with a plea to wrap things up, health advocates are using the world’s biggest sporting event to tackle a real-world issue: normalizing condom use.