College Sports

Former athletes roast NCAA over tone-deaf ‘Day In the Life’ commercial.

COMMERCIAL: NCAA PSA: Student-Athlete

NCAA: For those that have the talent and the dedication to succeed in school and in sports, we’ll provide the opportunity.
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NCAA: For those that have the talent and the dedication to succeed in school and in sports, we’ll provide the opportunity.

Just ahead of the 2019 NCAA men’s basketball tournament, the NCAA released a commercial which tries to depict a day in the life of a student-athlete. It’s been on heavy rotation ever since.

However, many former NCAA student-athletes think the commercial is nowhere near a true representation of college life for athletes — and they’ve not been shy talking about it.

The athletes feel frustrated and exploited by a system — and especially a tournament — that helps generate billions in revenues for the NCAA but generates no money for athletes.

The commercial shows a black male basketball player going to class, working out, socializing, playing a game and then happily hitting the sack.

“If you have the talent and dedication to succeed in school and in sports,” a man says in a voiceover, “we’ll provide the opportunity.”

The responses on social media have been ruthless. Former Texas A&M and former Lakers guard Alex Caruso quipped: “Y’all paid the actors in this more than the student-athletes.”

First the commercial.

Now the responses, led by ESPN NFL analyst Emmanuel Acho’s “version” of the spot.



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