Capital One has secured the title sponsorship of the Orange Bowl as part of an agreement with ESPN, the Orange Bowl Committee announced early Monday.
ESPN owns the Orange Bowl’s media rights.
Played annually at Sun Life Stadium, the Orange Bowl’s previous title sponsor, Discover, ended its four-year agreement in June.
Orange Bowl committee spokesman Larry Wahl said the Orange Bowl and Capital One, which spent the past decade as the title sponsor for the Orlando Citrus Bowl, will work together closely at the local level.
“They are experienced in working with bowls and, obviously, they’re huge into college football and their people are into it,” Wahl said, “and I think that really should be a great marriage between them and us.”
The Capital One Orange Bowl will host a College Football Playoff semifinal game twice during the six-year agreement, the first on New Year’s Eve 2015 and the second in 2018. Under the new College Football Playoff system, the Orange Bowl is also scheduled to host a semifinal in 2021 and 2024.
During the other four years of the Capital One deal, including this year’s inaugural Capital One Orange Bowl on Dec.31, the Orange Bowl will feature the Atlantic Coast Conference champion, or the No. 2 ACC team if the ACC champion is playing in the College Football Championship Game, against Notre Dame or a highly ranked team from the Southeastern Conference or Big 10.