Homestead gets a new logo for this year’s NASCAR return. Here’s what it looks like
When NASCAR returns to Homestead-Miami Speedway in October, there will be a new logo for the South Florida race track. The logo was unveiled this week.
The design features pink, blue, yellow, light and dark turquoise colors show the “new Homestead-Miami Speedway identity uses a systematic approach of brand extensions of the entire NASCAR brand ecosystem,” a press release said. “The result is a regional and cultural flair of color, speed and exhilarating racing that is unique to Miami.”
The logo’s supporting elements features the track’s layout, the ocean-view sunset of the South Florida coast and the sabal palm, which is the Florida state tree.
Fans can see the new logo on Homestead-Miami Speedway merchandise at the track during the NASCAR Playoffs weekend held Oct. 22-23.
“What a way for Homestead-Miami Speedway to return to the NASCAR Playoffs,” Speedway president Al Garcia of Homestead-Miami’s first time in NASCAR’s postseason since 2019 said in the news release. “Being a native of the area, I am thrilled with the new logo, as it encapsulates all that is South Florida while highlighting the warmth of the Keys.
“Our incredible facility is more than just a speedway; it’s a vacation destination for families, friends, competitors and fans of the sport. The colorful new identity shows exactly that, along with the off-the-charts competition and relaxed atmosphere filled to the brim with lush greenery, sand and sun.”
