Sports

Bowser takes over Nintendo of America! What does it mean for future Mario games?

Doug Bowser, NOA’s current Senior Vice President of Sales and Marketing, will succeed Reggie as President of Nintendo of America.
Doug Bowser, NOA’s current Senior Vice President of Sales and Marketing, will succeed Reggie as President of Nintendo of America. Business Wire/AP

It’s official, Bowser is taking over Nintendo of America.

But it’s not quite as bad as Mario fans might think. This isn’t the Mario villian Bowser, but Doug Bowser.

He’s set to become Nintendo of America’s new president when Reggie Fils-Aime retires in April, according to the Business Wire.

The outlet reported Fils-Aime started his Nintendo of America tenure during the GameBoy Advance and Nintendo GameCube era. Bowser, meanwhile, joined Nintendo of America in 2015, before climbing the ranks. He previously was an executive at gaming giant Electronic Arts, the Business Wire reported.

The announcement Bowser was taking over NOA resulted in similar social media jokes on Twitter.

Here’s a sample:

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Sports reporter Jason has covered high school, college and pro sports since joining the Bradenton Herald in 2010. He’s won Florida Press Club awards for sports feature and column writing. He currently writes college and pro sports stories for the McClatchy East Region real-time team.


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