I have a 4B hair texture, which means I’ve tried my fair share of products to hydrate and define my curly, coily strands. And no shampoo has worked better for my hair than the Pattern by Tracee Ellis Ross Hydration Shampoo. As a fan of the show “Girlfriends,” I’ve always loved seeing Ross’s hair on screen, so when she came out with her haircare line, I figured, “Why not give it a try?” And that’s exactly what I did. And, let me tell you: After trying this Amazon best-selling shampoo, I’m never turning back.
Pattern by Tracee Ellis Ross Hydration Shampoo, $21

If you’re a fan of Tracee Ellis Ross, then you know how iconic her hair is. So, it’s only natural that when she released a haircare line, it went viral on social media. While I’ve tried several products from her Pattern line, the hydration shampoo sticks out to me as it’s cruelty free, paraben free, color safe and infused with a blend of 10 oils, including avocado oil, olive oil, coconut oil and sweet almond oil.
Infused with aloe vera leaf juice and honey, this shampoo has a gentle yet moisture-rich formula that leaves my hair healthy and hydrated. With just a few drops, this product softly lathers my hair and scalp to remove buildup and dirt, retaining moisture and leaving my curls looking extra defined and healthy.
While this product does wonders for my curly, coily hair texture, it also works well on plenty of other hair types, including 3B to 4C curls. One Amazon reviewer even calls this shampoo “amazing and life changing,” noting that it’s the best product she’s ever tried for her 4C hair. “I was amazed at how soft my hair was when I used it for the first time…and I didn’t even need to use a leave-in conditioner!”
I love to pair this shampoo with other Pattern products like the intensive conditioner, treatment mask and styling cream during my haircare routine, but it also works well by itself. So, if you’re ready to rock your natural hair like Tracee Ellis Ross, make this your go-to shampoo for gorgeous, luscious and defined curls.
