This is primer smells just like a Rice Krispies Treat — and it’s the best I’ve ever used

Published January 23, 2025

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As a makeup enthusiast, I know that finding the right primer can be like finding a needle in a haystack, especially if you have oily, dry or sensitive skin. After shuffling through several different primers over the years, I finally found one that goes above and beyond: the NYX Professional Makeup Marshmellow Soothing Primer. It smells just like a Rice Krispies Treat, and it quite literally feels like you’re putting soft marshmallow fluff on your skin. Here’s why this Amazon best-selling product won’t ever leave my makeup routine.

NYX Professional Makeup Marshmellow Soothing Primer, $16.97

Hence the name “Marshmellow,” this NYX primer melts into my skin like marshmallows. It’s super soft and fluffy and gives my skin a dewy glow. It smoothes, hydrates and softens my skin, while minimizing texture. It also helps even my skin tone, blurring lines and adding a soft focus. Plus, it only takes a pump or two for full coverage.

Before using this primer, I always worried about my makeup creasing or coming off, especially because I have oily skin. But this primer keeps my makeup fresh all day long. Infused with marshmallow root extract, it smells just like a bakery and is also vegan, cruelty free and dermatologist tested. Whether you’re doing a full face of makeup or going for the “clean girl” makeup look, this Marshmellow Primer is perfect for oily, dry, combination and sensitive skin.

The smell and texture are obviously factors that drew me to this primer, but it’s also trendy in the makeup community — so much so that it’s gone viral on TikTok. Not only is this product used in my daily makeup routine (I’m constantly ordering a new bottle!), but it’s an absolute favorite among Amazon reviewers as well. “The NYX Professional Makeup Marshmellow Smoothing Primer is a game-changer! It feels lightweight and smoothes out my skin, creating the perfect canvas for makeup,” says one reviewer. “My makeup stays put all day without creasing, and the marshmallow scent is a nice touch. Highly recommend for anyone looking for a smoothing, long-lasting primer.”

So, if you’re looking for a primer that smells yummy and gives your makeup a “filter” effect, I cannot recommend this NYX Marshmellow Primer enough. I’ve already gone through three bottles in just a few months. This primer was the missing puzzle piece to my makeup routine, and for under $17, it can be yours, too!

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.