Jasmin Sandal
Jasmin is a writer, editor, and creative strategist who has experience curating shoppable product roundups and search-forward commerce guides, covering fashion, beauty, home, and streaming. Originally from the U.K., she moved to New York and began her career in media at BuzzFeed, where she started as a Branded Creative Producer and later transitioned to the Shopping team as an Associate Editor, falling in love with writing playful, conversational copy about unique and stylish products. After over a decade on the East Coast, she relocated to Los Angeles, where she held the role of Senior Commerce Editor at Rolling Stone. Her work has focused on providing strategic guidance as a manager, optimizing content for SEO and social, and driving engagement and conversions for brands and publications. When she’s not helping readers (or friends) discover their new favorite products, you can find her pursuing her other great passions: seeking out live music and quirky new restaurants in cities across the U.S. and overseas.
Jasmin Sandal
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