There is a dramatic transformation taking place in Sunny Isles Beach. Once an inactive retirement area dotted with colorful motels, Sunny Isles Beach has come alive in the past few years as developers have realized the intrinsic value of its pristine beachfront. As the market in Miami Beach started to settle and property became scarce, investors looked to the north. As a result, a building boom began here, and the average price per square foot has risen more than 55 percent over the past four years and continues to rise as the beautiful city known as Sunny Isles Beach comes into the spotlight.
The city (pop. 21,720) is known as an enclave for the wealthy. It has twice the rate of families making more than $200,000 a year compared with Miami-Dade County, according to U.S. Census data. It is little wonder, then, that this is where a flood of new ultra-luxury construction is taking place — and why developers are looking for new ways to attract wealthy buyers who, as elsewhere in South Florida, want ample amenities right at their fingertips. So developers are incorporating unique and high-end amenities to meet the demand and to distinguish themselves from their competitors.
In many instances, developers in Sunny Isles Beach have even cut out valuable residence space to accommodate large-scale amenities. Turnberry Ocean Club Residences, of which I’m now sales director, was one of the first to do this.
Turnberry removed the 30th through the 32nd floors of the tower to build the $100 million Sky Club, which will offer amenities that cover more than 72,000 square feet and spans six levels within the development. Among the offerings in the three-floor Sky Club are: a cantilevered infinity-edge swimming pool suspended 333 feet above sea level; hydrotherapy spas; indoor and outdoor fitness centers; a pool bar; a dining area; a nail and blow-dry salon; a yoga and Pilates studio; a revitalization spa; treatment rooms; an outdoor pet retreat; and a lounge from which to watch the sunset. In addition, the development will feature an executive board room, stock trading lounge, multimedia game room and a kids club with a multipurpose playroom. Buyers will also have membership privileges at the Turnberry Isle Resort & Golf Club, which is less than a mile from the residential tower — giving residents access to additional amenities such as golf and tennis facilities, spa, restaurants, marina facilities, perks at the Fontainebleau Aviation and more. Breaking ground this fall, residences ranging from three to six bedrooms at Turnberry Ocean Club Residences begin at $4 million.
Porsche Design Tower, likewise, will use approximately 14,000 square feet of valuable residential space for amenities including a lobby-level restaurant, lounge and bar, a movie theater with stadium seating, an oceanfront ballroom, a fitness room equipped with state-of-the art machines, yoga room, hair salon and spa. As has been widely reported, the Porsche Design Tower — a collaboration between the car maker’s design arm and developer Gil Dezer, also includes glass-encased sky garages that let residents rise up to their floors and then park in their own apartments.
Residences by Armani/Casa, where units start at about $1.85 million, will offer interiors and fin ishes by the Armani/Casa Interior Design Studio and approximately 35,000 square feet of amenities. Among the numerous luxury amenities, the project will offer an in-house concierge, dog-walking services, cigar lounge, in-house private chef and full hotel-style living including room and maid service.
PMG and S2 Development, which are building the boutique-style Muse Residences, will be focusing on offering state-of-the-art technology in the project. PMG will be providing a progressive smart-home package that will include biometric technology, in-wall mirror HDTV and speakers, robotic parking, high-speed elevators, facial recognition software and smart home capabilities to ensure everything in their home is customized and efficient.
These are just some of the spectacular towers focused on offering a luxury lifestyle to buyers, including families lured by larger units and numerous family-oriented amenities and comforts.
The increasing demands in the Sunny Isles market are fueling the transformation of the city into a sophisticated destination for luxury living. Construction in the area is well under way, and there has been a steady rise in high-end inventory. In return, this newest wave of development is encountering a strong buyers’ market: According to the 2016 TRENDS Real Estate Market Report put out by ONE Sotheby’s International Realty, there has been a 56 percent rise in luxury market sales from 2011 to 2015.
Nikol Solares is director of sales for Turnberry Ocean Club residences.
She can be reached at email@example.com.
The increasing demands in the Sunny Isles market are fueling the transformation of the city into a sophisticated destination for luxury living.