Smart Cleaning Brand Roborock Brings World Cup Spirit to Miami
In Miami, soccer is already a significant part of our days, living in parks, living rooms, schoolyards, restaurants, and weekend watch parties.
And as the city gears up for the 2026 FIFA World Cup™, Roborock is tapping into that energy with a simple idea: Home can be part of the game, too.
“Your Home, Your Stadium” in Miami includes a series of community-focused events that connect soccer culture, smart home innovation, and local engagement.
“From a lifestyle perspective, ‘Your Home, Your Stadium’ is less about the physical space and more about a state of mind,” said Ricky Ma, general manager, Europe & Americas at Roborock. “For families and soccer fans, it means your home isn’t just a place where you sit back and live. It’s a launchpad for your energy.”
During the World Cup, Roborock joins millions of soccer fans in celebrating performance and precision, while also sparking a broader conversation about technology, accessibility, and coming together through sport.
Bringing the Stadium Home
From June 20 to 23, visitors can stop by the Aventura Mall “Your Home, Your Stadium” experience for football-themed games, giveaways, and family-friendly activities.
The four-day pop-up is aimed at bringing football fans and families together for new experiences, memorable moments, and even a bit of inspiration.
The event also gives Roborock a chance to show how its technology fits into everyday life, especially during a season when homes across North America will turn into gathering places for World Cup matches. The precision and performance associated with teams like Real Madrid are reflected in Roborock’s smart home systems, which use advanced hardware and AI tools to deliver seamless navigation, sensing and obstacle avoidance, user experience, and cleaning results.
Visitors will be able to explore Roborock’s latest smart home and cleaning products, and the Aventura Mall experience will include retail integration through scan-to-order shopping with partners such as Target and Best Buy.
For Roborock, the Miami activation is also about place. The city is one of North America’s most passionate football markets, with a diverse fan base and strong family traditions around the sport.
A Partnership Rooted in Accessibility
On June 17, Roborock will join Miami Lighthouse for the Blind and Visually Impaired for a ribbon-cutting ceremony and the unveiling of the Roborock ClearPath Classroom. Roborock is also donating $50,000 to support Miami Lighthouse’s blind soccer program.
Following the ribbon cutting, Miami Lighthouse students, coaches, and Oseas De Leon, senior technology specialist at Miami Lighthouse and a USA Blind Soccer Men’s National Team player, will lead a blind soccer demonstration showing how blind and visually impaired athletes use sound, communication, spatial awareness, and echolocation to move through the game with confidence.
“Blind soccer is more than a sport. It’s a powerful demonstration of confidence, independence, teamwork, and resilience,” said Virginia Jacko, president and CEO of Miami Lighthouse. “We are incredibly grateful to Roborock for investing in our students and athletes through this partnership. Their support will help us expand opportunities for visually impaired youth while also bringing greater visibility to accessibility and inclusion through the universal language of soccer.”
Miami Lighthouse serves nearly 30,000 participants annually through education, training, research, vision enhancement, and more. Roborock’s donation will help fund blind soccer coaches, mobility training, physical therapies, and specialized assessments.
Navigation, Innovation, and Community
The partnership centers on the idea of “Navigation Beyond Vision.” For Miami Lighthouse, that idea connects directly to blind soccer, where athletes rely on sound, trust, and training to move through space. For Roborock, it speaks to the intelligent navigation, spatial awareness, and sensing technology that guide its products through everyday home environments.
The new Roborock ClearPath Classroom will support the Miami Lighthouse Academy, which serves students from early learning through elementary education. The classroom reflects the Academy’s inclusive model for students, teachers, and families, and also lays the foundation for continued collaboration between Roborock and Miami Lighthouse.
“At Roborock, we believe technology should help people interact with the world more confidently and independently,” Ma said. “This partnership with Miami Lighthouse reflects values that are deeply important to us: accessibility, inclusion, and improving real-life experiences through thoughtful innovation.”
As Miami looks ahead to the 2026 FIFA World Cup™, Roborock’s upcoming events create a local preview of how soccer, technology, and community can overlap in meaningful ways.
At Aventura Mall, that entails families testing smart home products between football games and photo stops. At Miami Lighthouse, it is students taking the field for a blind soccer demonstration that asks the public to listen, learn, and pay closer attention.
In both places, the message is clear: While the World Cup may bring the world to Miami, the lasting moments start with the communities already there.