This HelloFresh-backed dog food could be a smarter pick for your pup
Every time I see a dog food recall, my stomach drops. As a pet parent, there's this constant worry in the back of my mind: Am I feeding my dog something that could actually hurt them?
And unfortunately, that fear isn't unfounded. Not all dog food is created equal. Many traditional kibbles rely on heavily processed ingredients and fillers that can negatively impact your dog's health over time.
That's why I've been paying closer attention to brands that prioritize real, high-quality nutrition-but I kept running into the same issue: price. A lot of fresh or "better-for-you" dog food options are seriously expensive.
That's what makes The Pets Table stand out.
Created by the team behind HelloFresh meal kits, The Pets Table offers personalized meal plans made with human-grade ingredients-without the premium price tag you might expect. You can choose between convenient, shelf-stable air-dried meals or a mix of fresh and air-dried food, depending on your dog's needs (and your budget).
Even better, each plan is tailored to your pup, so you're not overpaying for a one-size-fits-all solution.
Right now, you can try The Pets Table with 50% off a two-week starter box, making it one of the more accessible ways to upgrade your dog's diet.
If you've been curious about switching to higher-quality dog food-but don't want to overspend-this might be one of the easiest ways to test it out for less.
Get 50% off personalized dog food plans from The Pets Table
Meet The Pets Table: HelloFresh expertise meets human-grade dog food
The Pets Table was created to give pet parents convenient, high-quality dog food without the eye-watering price tag. Built by founders who spent over 15 years scaling HelloFresh, the brand brings deep expertise in customer-focused, reliable subscription services straight to your dog's bowl. They offer custom-tailored food and healthy treats designed to fit your pup's specific lifestyle-all delivered right to your front door.
How The Pets Table personalizes your dog's daily meals
The Pets Table is an online subscription service that provides customers with premium pet food delivered directly to their door.
When you sign up, you'll complete a quick quiz covering your pet's age, breed, weight and unique dietary needs. From there, an on-staff Board Certified Veterinary Nutritionist formulates a custom meal plan just for your pooch. You select your preferred recipe format and delivery schedule, and your dog's personalized meals arrive fresh at your door.
Comparing The Pets Table recipes: Fresh, Air-Dried and Mixed Plans
Depending on your budget, storage preferences and your dog's taste buds, you can choose from three main feeding plans:
- Air-Dried: Gently dehydrated to remove moisture while locking in essential vitamins and flavor. This plan offers the shelf-stable convenience of traditional kibble but elevates it with premium ingredients and superior taste.
- Fresh: Prepared fresh to order with high-quality, human-grade ingredients for maximum nutrition and irresistible flavor. It's the ideal pick for pet parents who want to feed meals as close to a home-cooked diet as possible.
- Mixed: The best of both worlds. This option combines fresh and air-dried recipes, giving your dog an exciting blend of textures and flavors while offering you a flexible, easy-to-serve routine.
The Pets Table pricing breakdown: What does it actually cost?
Because every dog is unique, exact pricing depends on your pup's size, age, breed and overall caloric needs. However, plans start at an affordable $3.22 per day. While each plan type (Fresh, Air-Dried, or Mixed) carries its own price tier, all specific recipe options within a given plan cost the same.
To get an exact quote for your dog, take their quick three-minute quiz to see your custom meal pricing.
Get started with The Pets Table today
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This article originally appeared on USA TODAY: This HelloFresh-backed dog food could be a smarter pick for your pup
Reporting by Rachel Cortez, USA TODAY / USA TODAY
USA TODAY Network via Reuters Connect
Copyright Reuters or USA Today Network via Reuters Connect
This story was originally published July 8, 2026 at 3:04 PM.